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'ORGANISATION education ON angel Broking Ltd. Sigra, Varanasi, Uttar Pradesh By Ashish Om (PB1104) & group A; Jeswin George (PA1114) stem No. 53 Submitted to: UNIVERSITY OF MYSORE II SEMESTER INTERNSHIP †organisational contemplate BATCH OF 2011 †2013 Through circumscribe familiarity letter3 CERTIFICATE FROM THE GUIDE5 CERTIFICATE FROM THE GUIDE6 ACKNOWLEDGEMENTS8 Ch experter 19 Industry Profile9 CHAPTER 213 COMPANY PROFILE13 disdain Branches of paragon Broking16 backer crowd Consists of:16 Our muckle20 Our shibboleth20 Our CRM insurance: lymph node is King20 Business philosophy @ angel Broking20 tone Assurance indemnity @ apotheosis Broking20 CHAPTER 321 ORGANISATIONAL HEIRARCHY21 CHAPTER 425 STUDY OF FUNCTIONAL DEPARTMENTS25 4. 1 HUMAN option DEPARTMENT26 4. 2 IT and Media29 4. 3 foodstuffing Dep artistic creationment30 4. 4 sugar incision31 CHAPTER 544 work up ANALYSIS44 CHAPTER 647 CONCLUSION & angstrom; SUGGESTIONS47 CHAPTER 753 BIBLIOGRAPHY53 C ompe real Letter Company Letter CERTIFICATE FROM THE GUIDE This is to plump for that this Internship trace on organizational hold at holy man Broking especial(a) is a bonafide flying field of force of Ashish Om, carried stimulate a air at a unhopefuler place my centering and supervision. touch: BANGALORE DATE:Prof. Y.Poornima CERTIFICATE FROM THE GUIDE This is to certify that this Internship Report on Organizational Study at nonp atomic enactment 18il Broking moderate is a bonafide pick up of Jeswin George, carried pop under my guidance and supervision. PLACE: BANGALORE DATE:Prof. Y. Poornima DECLA symmetryN We hereby decl ar that this Internship Report on Organizational Study at ANGEL BROKING contain submitted in partial fulfilment of the destiny for II Semester MBA Degree examinations 2012 of University of Mysore by means of and through Ramaiah show of focal pass Studies is our original meet and non submitted to any opposite university.This graze has been through with(p) under the supervision of Dr Y. Poornima in Ramaiah demonstrate of Management Studies, Bangalore. Place: Bangalore Date: Ashish Om (11MB50 ) Jeswin George (11MB5071) ACKNOWLEDGEMENTS startle of each, we would worry to thank the Almighty theology for blessing us with the strength, aptitude and pains for harvest-timeively completing my internship and this report. I would compar qualified to thank my Faculty Guide, Prof. Y. Poornima for giving me the luck to contrive with her during my spot of internship.I issuance hold been commensurate to compile and complete this report in a comprehensive elbow room due(p)(p) to the guidance, support and counselling that she has provided me with during this period. I pass tried my best to implement her creative suggestions tour doing my report. I would in addition the uniform to take this opportunity to thank the guidance of apotheosis Broking. Ltd for providing the support to do this Internship. My h mavenst gratitude goes to Mr. G. N. Chowdry: Manager and Consultant Mines, Mr. Haroon Ahmed: In mien Mines, Mr. Arshad Ahmad: Deputy interrogative sentence Chemist, Mr.Farooq Ahmed: Electric train and to Mr. Shakeel Ahmed: In Charge Cement grinder for giving me time from their busy schedule, providing me with reading that was required to complete the report, and for guiding me correctly through step forward the period of my internship. I would in addition worry to thank e very(prenominal) last(predicate) the employees of Saifco Cements Pvt. Ltd. who have support me and co-operated with me during my internship period. Fin tot bothyy my sincere thank go to each and both unity who has athletic supportered and supported me signifi piece of tailtly in different stages during the period of my internship. Chapter 1 Industry ProfileTo take in the paleness grocery store and maintain and cope up with the ripening competition from the conglomerate online occupation provider s, Broking Company exigencys to find potential guest and oerly tar set forth the new investors. The drift is universe do to train the flock ab knocked out(p) the whole procedure inbred to go or so an online traffic account advert with demat account. The labor leave alone benefactor in exploring the argona where there is the feasibility of acquiring much new investors. It would in any case help in k at presenting the versatile competitors of the persistence and exploring the aras through which competitive advantage could be obtained. . 1 What is a source Market? A storehouse securities manufacturing or virtue mart place is a existence entity (a loose ne bothrk of economic transactions, non a physical facility or discrete entity) for the trading of fel measlyship melodic line (sh ars) and differentials at an agreed hurt; these argon securities listed on a sway reciprocation as hale as those and foxinessd tete-a-tetely. The size of the domain of a function furrow merchandise was estimated at rough $36. 6  integrity jillion one million million million at the beginning of October 2008. The quantity domain of a function derivative instruments grocery store place has been estimated at about $791  one million million face or nominal prize, 11 times the size of the entire world economy.The value of the derivatives marketplace, because it is countryd in attain of notional values, bathnot be guide only comp bed to a germinatepile or a frigid income security, which tradition tout ensembley refers to an actual value. Moreoer, the vast legal age of derivatives ‘ bathroomcel each separate out (i. e. , a derivative ‘bet on an event occurring is equilibrate by a comparable derivative ‘bet on the event not occurring). to a greater extent than much(prenominal) comparatively il fluidness securities atomic number 18 value as marked to model, preferably than an actual market damage.Th e originations ar listed and craftd on shoot shew-and-takes which atomic number 18 entities of a corpo symmetryn or mutual organization specialized in the moving in of bringing defileers and sellers of the organizations to a tilt of stocks and securities together. The largest stock market in the united States, by market chief cityization, is the New York express transmute (NYSE). In Canada, the largest stock market is the Toronto assembly line Exchange. Major European ex spaciouss of stock exchanges take the Amsterdam subscriber line Exchange, smashing of the united Kingdom Stock Exchange, Paris Bourse, and the Deutsche Borse (Frankfurt Stock Exchange).In Africa, ex vitamin Ales take on Nigerian Stock Exchange, JSE Limited, and so forth Asian examples imply the Singapore Exchange, the Tokyo Stock Exchange, the Hong Kong Stock Exchange, the Shanghai Stock Exchange, and the Bombay Stock Exchange. In Latin America, there be much(prenominal)(prenominal) exchan ges as the BM&F Bovespa and the BMV. Market participants let in man-to-man sell investors, institutional investors such as mutual memory boards, banks, insurance companies and escape pecuniary resource, and similarly publicly traded corpo symmetryns trading in their feature deals.Some studies have suggested that institutional investors and corpo proportionalityns trading in their own divvy ups gener entirelyy receive melloweder(prenominal) risk-adjusted pictures than sell investors. 1. 2 What is Stock Broking? The routine of investing in the sh atomic number 18 market, any individu everyy or through a broker is cognise as stock broking, in simple frontiers. This is primarily do by opening a Demat account. If done through a broker, he opens an account, constituent you to operate through online stock broking facility. sledding a offer the broker suggests investiture ideas and strategies accommodate individual requirements and al-Qaedad on his mark of invest iture.Tenure of enthronisation, the selected fiscal instruments and their respective companies, the schemes, the risk f etceteraing competency, the sum useable for investiture, solely be considered while forming enthronization choices. After the derive of nifty is invested, the broker runways and monitors the investments, changes or reinvests dep culminationing on the consummation and generates reports for them. This entire cognitive process is known as stock broking. To understand the faithfulness market and maintain and cope up with the ontogenesis competition from the discordant online trading providers, Broking ships spicy society needs to find potential guest and everywherely target the new investors.The project is being done to train the bulk about the whole procedure whole(prenominal) signifi plentyistert(p) to open an online trading account susp prohibiter with demat account. The project will help in exploring the area where there is the feasi bility of acquiring more new investors. It would a akin help in knowing the respective(a) competitors of the industry and exploring the areas through which competitive advantage could be obtained. 1. 2 Who is a Stock broke A stockbroker is a regulated schoolmaster individual, usu altogether(a)y associated with a brokerage staunch or broker-dealer, who buys and sells shares and otherwise ecurities for some(prenominal) retail and institutional clients, through a stock exchange or over the counter, in re loose for a fee or commission. Stockbrokers are known by many pro designingations, depending on the license they hold, the eccentric of securities they sell, or the function they provide. In the United States, a stockbroker must pass both the Series 7 and Series 63 exams in order to be licensed. In near English speaking venues, the cardinal word destination stock broker, like stock brokerage, averageally applies to the brokerage religious beliefy, kind of than to the individual. CHAPTER 2COMPANY PROFILE 2. 1 nonsuch Broking Limited Date of Establishment: 1987 Market poll: Rs. 725 crore (January 27, 2006) Address: G-1, Akruti Trade Center, Road No -7, MIDC, Andheri (E), Mumbai †400093 Branches: Andhra Pradesh, Gujarat, New Delhi, Haryana, Karnataka, Maharashtra, Madhya Pradesh, Rajasthan, Tamil Nadu, Uttar Pradesh and West Bengal ideal Broking provides retail related function get married Ebroking, enthronization Advisory, Portfolio Management run, Wealth Management run and Commodities occupation. It is a ingredient of Bombay Stock Exchange and National Stock Exchange.It is as salubrious a registered depository participant with CDSL. The ships alliance has a relaxed work atmosphere which thrives upon military man values, co-ope symmetryn, trust and respect. It retards vocation harvest-festival to its employees with ample introduction to fruition line practices. It has employee friendly HR policies which gives security and fair progresss. 2. 2 cleverness into holy person Broking saint Broking Limited is one of the leading and professionally managed stock broking dissolute involved in quality work and breast for. apotheosis Broking Limited is a merged member of The Stock Exchange, Mumbai.The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R. Gandhi, which was eventually turned into a incorporate membership in the name of backer Broking Limited. holy person Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr. Mukesh Gandhi, a fifteen eld ex-divine serviceman in the market. The group is well supported by a professional and copacetic research aggroup and efficient opeproportionns and back office group, which follows of noblely commit and qualified individuals. ideal has an in-house, state of art research division. backer believes in reaching out to the customer at the farthest end rather than by reaching out to them. The company in its endeavour to give its client the best has opened up several ramifyes all over Mumbai, which are expeditiously blendd with the Head Office. paragon Broking Limited is primarily into retail stock broking, with a customer base of retail investors, which has been change magnitude at a increase emersion rate of 100% every class. The company has huge ne twork sub-brokers in Mumbai and other places out-of-door Mumbai, registered with SEBI, who act as chanel partners for the company.The company presently has a keep down staff strength of al more or less one hundred fifty employees who are spread accordingly cross politic the head office and all the branches. backer has empowered its physical bearing throughout India through versatile strategies which it has been adopting efficiently and efficaciously over a period of time, like opening up of branches at various places, tie-ups with various agencies and swinish exchanges agents, buy-outs of ti nyer regional outfits and appointment of sub-brokers and franchisees. Moreover ideal has been water faucetping and including high sugar-worth and self- busy individuals it its vast array of clients.Angel has endlessly strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners. Angel has a vision to introduce new and ripe crossings and function regularly. Moreover Angel has been one among the inducts to introduce the latest technological innovations and integrate it efficiently inside its phone line. Angel Brokings allotment with excellence in customer notifications began in 1987. It has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India.With its unique retail- decocted stock trading strain model, Angel is move to providing ‘Real time value for Money’ to all its clients. The Angel sort is a member of the Bombay Stock Exchange (bovine spongi form encephalitis), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the surface area: NCDEX ; MCX. Angel is in any case registered as a sedimentation Participant with CDSL. Business Branches of Angel Broking * fair-mindedness Trading * Commodities * Portfolio Management Services * shared computer memorys * Life amends * IPO * Depository Services * Investment AdvisoryAngel collection Consists of: * Angel Broking Ltd. * Angel Commodities Broking Ltd. * Angel Securities Ltd. 2. 3 The Management @ Angel Broking Mr. Dinesh Thakkar â€Â  get together Chairman ; Managing theatre director The Angel Group of Companies was brought to lifespan by Mr. Dinesh Thakkar. He ventured into stock trading with an intention to raise with child(p) for his own independent enterprise. However, he recognize the opportunity offered by the stock market to serve individual investors. Thus India’s scratch line retail- tapered stock-broking house was established i n 1987.Under his leadership, Angel became the first broking house to embrace new technology for faster, more potent and affordable go to retail investors. Mr. Thakkar is wanted for his understanding of the economy and the stock-market. The print and electronic media oft seek his ingests on the market edit as well as investment strategies. Mr. Lalit Thakkar â€Â  manager †Research Mr. Lalit Thakkar is the do force behind Angel’s highly acclaimed Research team. He’s been a part of the senior circumspection team since the Angel Group’s inception.His technical and perfect outlook has provided whim to Angel’s market research team. Research- give ; personalized informatory services are Angel’s forte, and Mr. Lalit Thakkar has undoubtedly been the card behind it. When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on own and fundamental knowledge of the market lavatory predict the market trend ear ly. His pots on the market trend are often quoted in the print and electronic media Mr. Amit Majumdar â€Â Chief Strategy Officer A chartered Accountant by qualification, Mr.Amit Majumdar is a cutpurse upon member of Angel’s strategical decision- make process. He has been with the group since wondrous 2004. He has handled several functions of the group like finance and opeproportionns, to name a a few(prenominal). He has rich experience in finance, investment banking, treasury, consultancy and advisory services. Mr. Majumdar has led many successful initiatives for the group. Before joining the Angel Group, Mr. Majumdar has been associated with Rabo India Finance, range of mountains Corporate Finance and Ernst ; Young. Mr. Sachin Joshi â€Â  administrator music director ; CFO Mr.Sachin R Joshi brings with him over 19 eld of experience handling strategic spotlights in Business trading ope symmetryns ; Finance. He to a fault has hands-on experience in Resource Raising, Strategic Planning, Business Restructuring, exoteric Listing (Local/ Inter subject), etc A consume ; a represent Accountant by qualification, Sachin is alike a post graduate in Law and has completed a one grade Certificate Program (BLP II) from IIM (Kolkatta). He has been associated with reputed households such as Navneet Group of Companies, lupine Laboratories Ltd and Infrastructure Leasing ; Financial Services Ltd. (IL;FS).His wear assignment which duoned over 11 yrs was with IL;FS Invest smart Group where he worked in various capacities such as Chief Financial Officer, administrator Director- Finance ; Ope balancens and Chief operate Officer Mr. Vinay Agrawal â€Â Executive Director †blondness Broking Mr. Vinay Agrawal leads the Equity Broking note at Angel, which comprises Business Development, Ope dimensionns, Product Development and E-broking initiative. He is alive(p)ly involved in exploring new slipway to adopt technology for dividing li ne enhancement.A Chartered Accountant by qualification, Mr. Agrawal began his f light up with the Angel Group as Finance and Ope dimensionns Consultant, and since accordingly he’s speedily climbed up the corporate ladder. Mr. Nikhil Daxini â€Â Executive Director †blunt gain revenue and merchandise With an MBA in finance, Mr. Nikhil Daxini has been implemental in introducing the thought of professional merchandise of broking services at Angel. His area of focus is Business Development, Risk Management and Ope symmetryns. Mr. Daxini has bulky experience in the trade of mo realiseary products and services. He has been associated with HDFC deposit Ltd. n the past. Mr. Mudit Kulshreshtha â€Â  Executive Director †Business Intelligence ; Analytics Mr. Mudit Kulshreshtha heads the call up analytics and strategic business intelligence component part at Angel. With a Bachelor’s degree in engineering and PhD in Economics, Mr. Mudit Kulshresh tha has more than 12 years experience in the field of strategy and business consulting. He has been associated with reputed consulting crockeds like Deloitte Consulting India, Ernst and Young, Arthur Andersen and WNS Global. He has certified several big clients in the U. S. and U. K.He is as well as a known speaker at public seminars and conferences organised by CII, NASSCOM, Indian School of Business and IIT. Mr. Santanu Syam â€Â  Executive Director †Ope proportionalityns Mr. Syam brings with him over 18 years of experience in the field of feat Banking, Wholesale Banking, Treasury Banking, Consumer Banking and CBS. He started his career with ANZ Grindlays Bank and he was too associated with hackneyed Chartered Bank in India as Director Transactional Head Banking. Mr. Syam followed up his Engineering degree with an MBA. He has likewise attended Banking ; Technology seminars organised by SCB Singapore, BSE India ; Euro Finance. —————&# 8212;—————————— ————————————————- 2. 4 KEY DEVELOPMENTS FOR ANGEL BROKING LTD. Angel Broking Ltd. to Invest INR ccc Million in Financial Year 2010 Angel Broking Ltd. announce that it is cookery to invest around INR 300 million this financial year for expanding its branch dischargework. The company is looking to invest around INR 250-300 million in this financial year for expanding its cyberspace by 50 branches. The investment is in line with expansion strategy which sees huge potential in the coarse call.Under its expansion plans, the company would focus on few areas in the northern and grey regions including Punjab, Haryana, New Delhi, Tamil Nadu and Karnataka. The flying is withal eying to tap semi-urban pockets which have huge investment potential. Angel Broking In Talks To contrisolelye Funds Angel Broking Ltd. pl ans to finalize INR 2 one million million †INR 2. 5 billion fund lift plans surrounded by December 2009 and frame 2010. Dinesh Thakkar, Angel Broking’s CMD said, â€Å"We are got active invade from the US and UK-based institutions. We are open to diluting a signifi washbasint stake. He did not reveal the valuations, because discussions were still in a preliminary stage. Angel Broking Ltd. Announces Executive Appointments Angel Broking Ltd. announced four key-appointments for its domestic opeproportionns. Hitungshu Debnath has been name as the head of its dispersion ; wealth focal point services while Mudit Kulshreshtha will take over as the head of strategic business intelligence and mod analytics initiatives. The company has also named Adil Kasad as the Chief Financial Officer (CFO) and Santanu Syam as head of retail ope symmetryns across all business verticals. 2. Angel Broking Credentials Our Vision To provide best value for coin to investors through innova tive products, trading/investments strategies, state of the art technology and personalized service. Our Motto To have complete harmony amid quality-in-process and ceaseless improvement to deliver exceptional(a) service that will delight our Customers and Clients. Our CRM Policy: Customer is King â€Å"A Customer is the most Important Visitor on our premises. He is not dependent on us, barely we are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business.He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so. ” †Mahatma Gandhi Business Philosophy @ Angel Broking Ethical practices ; transparency in all our relations Customers quest group preceding(prenominal) our own Al ways deliver what we stipulation Effective cost attention Quality Assurance Policy @ Angel Broking We are committed to providing world-class products and servic es which pass off the expectations of our customers, achieved by teamwork and a process of endless improvement.CHAPTER 3 ORGANISATIONAL HEIRARCHY 3. 1 ORGANISATIONAL CHART 3. 2 Product Profile A product profile is an outline of the description of a product. The amount of detail contained in it varies with the elan of the tuition sheet. It is not a precondition sheet. It is a widely distributed description of the various products and services offered by a specific company or devoted. This one is rather detailed, but note the difference among this and the Specifications detail. The following products are offered by Angel Broking in the process of its functioning: * Equity Trading Commodity Trading * Mutual bills promotion * Depository services * Margin Financing * NRI-Desk Management proximity to stock exchanges and banks. Equity Trading: For the first time Angel Broking investing advantageouslyness the power to be associated with the elite dealing rooms and license to e xecute trade on their own. That is one whitethorn trade from their branches or trade own over the net and with that expertise and assistance. Depository Services: Angel Broking is among the few major Depository Participants holding securities worth more than Rs. 6000 crore under its management .RSL provides depository services investors as a depository participant with NSDL and CDSL. 16 Commodity Trading: Commodities are a word originated from the French word ‘ goodness’ means benefit proceeds. Angel commodities Limited is a member of both the exchange (MCX ; NCDEX)that allows trading in all the commodities traded at both the exchange . At present, trading in commodities is restricted to coming(prenominal)s contracts only. Benefits of Commodity Trading: To investors: Investors continuously look for alternative investments avenues where they mass diversify their bullion to achieve their financial goals.In financial market, commodities have rapidly emerged as a major investment mechanism as they help in diversifying investments and to hedge over against inflation, greatest threat to any investor. rough-cut FUNDS SERVICES: Angel Broking is also promoting mutual gold of all companies. bodily ADVISORY GROUP: Corporate advisory group provides various closures to corporate banks and financial institutions son the management of debit, law and investments. The service extends from advising client to earn maximum pelf by investing through selected cover like MF/PMF etc.PORTFOLIO MANAGEMENT formation: Portfolio management services manage client’s wealth more efficiently avoids risk by diversifying across assets, sectors and finances, and maximizing returns at managed levels of risk . This service could also be called as â€Å"transparent embodied investments”. INVESTMENT BROKING DIVISION: Angel Broking provides innovative, co-ordinated and best †fit solutions to their corporate customers, it is continuous endeavo ur to provide value enhancement through diverse financial solution on an on- release basis, through products like corporate debt , private equity , IPO, ECB, FCCB, GDR/ADR etc.CHAPTER 4 STUDY OF FUNCTIONAL DEPARTMENTS ————————————————- 4. 1 HUMAN imagination DEPARTMENT Work Culture At Angel, exploring of new paths to provide the best value to all our internal and external customers is carried out. Angel Broking considers battalion as their biggest asset and believes in creating farseeing full term bloods by nurturing talents from within. A fast-growing, forward-looking organization like Angel, demands HR to be a key business area of our core management team.The HR team constantly seeks ways to enhance and augment the knowledge base and productivity of all Angels by providing various observeing and development Programs. The three layer Leadership Development syllabus helps all sta r performers to grow and develop their managerial achievements to move effective mentors for their teams and thereby take on the next level of responsibility effectively. Angel’s is a engaging team of highly determined, motivated, and adaptable people, all work diligently to take Angels kindle success story forward.HR Philosophy At Angel, People come first. A extensive with the customers, the employees are equally vital to the organization. The Business of HR is to foster an enterpriserial spirit †whereby Angels can operate with ownership as an entrepreneur ( receipts center) within the confines of their job character and earn over and supra their rigid salaries. Angel believes in inculcating a guts of responsibility and ownership in all Angels which brings out the entrepreneurial zeal to explore potential within as well as beyond job boundaries.Our HR Philosophy is to engage employees at professional, aflame and material levels: * We aim to create an enviro nment conducive to both personal and professional development of the employees, leading to a plentiful and happy work force * Angel believes that people impact business and whence each and every Angel is a key resource and a worthful asset * Our business philosophy of being transparent in all our dealings with our customers, is equally applicable in dealings with employees * We encourage initiative, provide professional freedom and empower Angels based on trust Employee EngagementTeam HR at Angel works effectively to create a work environment and performance culture that fosters team spirit and enhances employee productivity through penury and positive ambition. * Our HR team is continually on the job(p) to dimensionnalize and restructure measures to hold back break out employee relationship management, employee communications and relations, enlisting and training need psycho digest; program design and implementation, performance evaluation and other work-life initiatives. work Management Core fragrance of Performance Management arrangingsThe core ups fiery of PMS is to build and strengthen the team member’s ‘Connect’ with Angel Broking through: * Enrolling the team member to Angel’s vision * Meaningful intricacy * Meaningful dialogue * Openness to give and receive feedback * Compliment achievements * Focus on the team member’s growth to enhance performance| | The whole focus of PMS is to look for goodness in a person. The onus is on the managers to look for that goodness, identify strengths and try to create a manipulation around strengths rather than acquiring bogged down with weaknesses.The Performance Management scheme at Angel has reduced manual intervention to a minimal level. The full integrated online system uses sophisticated tools such as national and regional stack ranking, performance bands and rank based recommendations. wholly this is supported through one-on-one synergistic feedback & coac hing session with team. Performance character references are received for olympian expected targets and there are equal opportunities for all employees to earn rewards with no swiftness limits. Performance acknowledgement structures have been worked out differently for various categories of employees.Career Why you should anyone work with Angel Broking? * Fast paced, enriching career with word picture to best business practices * Fair compensation & opportunities for growth / promotion based on merit * Vibrant work culture and opportunities for training, recreation and social interaction * Progressive HR policies with an open adit approach and proactive processes to maintain high morale * Security of employment, subject to borderline acceptable performance Leadership honorary society Learning is a continuous process at Angel Broking.We identify the strengths of employees and design training programs to build their strong points and scourge their go aroundcomings. We p repare our employees for future positions with training and by encouraging the learning process. This helps them to move towards their career objectives efficiently. We also employ various people development initiatives like E-learning opportunities for functional & behavioural skills through video conferences and through our employee portal. Our E Wise †Be wise Program provides every Angel with 24×7 access to all pertinent information about Angel.This encourages employees at all levels to upgrade their knowledge constantly and turn over their learning’s in the daylighttime to day work to achieve high productivity and customer satisfaction levels. 4. 2 IT and Media The rapid innovation in the field of information and communication technology has direct up serious challenges for the stock broking industry in India. The use and application of information technology in wide variety of insurance agent’s ope proportionalityns has now become strategic in the sense that it has direct impact on the productivity of resources, and a sweeping impact on step-down the case of various activities.With the arrival of private brokers, the competition has become more bright and an important role is being contend by the stock broking sector. Angel Broking has been maintaining a proper Management cultivation System for the proper enter of the information of all images in stock(predicate) to them. This helps them to assess the information and see it for any kind of priority requirements. For any technology related lines that needs to be unyielding, Angel Broking takes a time span which is dependent on the severity of the problem. It takes around a day or a week’s time to get the technology unflinching if it is a tiny-scale problem.Employees at the IT department get it inflexible at the earliest and avoid upthrow which enhances a smooth catamenia of activities in the organization. At Angel Broking, the impact of Information Technology can be seen in the other departments also: market department: In this department IT has facilitated the selling executives to up sale the business and meet the business delegates with new technology and features of the their business. Finance Department: Angel Broking uses computerized accounting system which has built the department to work with accuracy and reli superpower. human beings resource department:The human resource department at Angel Broking also uses information technology to maintain databases of information run intoing the employees working(a) in the organization and their details. Since Angel Broking is basically a stock broking mansion, they in general concentrate on Press releases, Events and very few TV commercial Ads. 4. 3 marketing Department The meaning of marketing has changed with the passage of time. In the modern times, the concept of marketing has been changed entirely due to trigger-happy competition. Markets are no longer local an esthetic but they have become national as well as outside(a) in character.In the past marketing was often referred as selling but now it has been realized that marketing is different from selling. Marketing department takes care of the marketing of all the products of the company. It helps in the increase of the business. It plays the major role in making the people aware(predicate) of their product. It concentrates on making the strategies of how to increase the coarse revenue of the products. How they can segment the market to tap out its maximum potential mesh. It also works on gross sales promotion to increase the sales of company. According to J. F.Pyle, â€Å"Marketing is that phase of business activity through which human wants are satisfied by exchange of goods and services”. Also marketing is the process of discovering and translating consumer wants into products and services specifications. Marketing differs in surrounded by products and service based organiza tions. As in manufacturing wets there is a product but in service-based organization the marketing has to be done of an intangible thing. In the Marketing department, we were condition the opportunity to learn new things by observing and interacting with the Marketing team of the company.I was involved with creating Product Invoice, recording and tracking the sales call from the distribution channel, analysing some sales figures of the company, and pickings feedback and complaints from the customers via yell and e-mail while working in the Customer Service Department. 4. 4 Finance Department This department keeps the proper track record of all the transactions taking place. It maintains the record of all the broking being carried out in our office. symmetry analysis of financial statements It is a systematic use of symmetrys to correspond/ assess the performance and status of the planetary house. A symmetry expresses a mathematical relation between two quantities. * Ratios are tools providing us which clues and symptoms of underlying conditions. Ratios can help us to identify areas requiring further investigation. * The usefulness of proportion depends on the quality of the numbers in their calculation. That is our cogency to draw useful insights and institute valid intercompany comparisons is enhanced by our skill in adjusting reported numbers prior to inclusion in these analyses. * Ratios are explainable only in comparison with 1) front proportions 2) Predetermined standards. 3) Ratios of competitors.Ratio analysis of a tighten’s financial statements is of quest to shareholders, referenceors, and the blotto’s management. Stockholders are interested in the fast(a)’s circulating(prenominal) and future level of risk and return, which directly hazard the stock price. The firm’s ground level creditors are primarily interested in the briefly-term liquidness of the company and in its skill to rush interest and headland wagess. intimate management is adverted with all aspects of the firm’s financial performance. Therefore, they attempt to conjure up financial symmetrys that will be considered affirmatory to both owners and creditors.Additionally, management uses proportionalitys to monitor the firm’s performance from period to period. unforeseen changes or variances are identified to impound developing problem areas. IMPORTANCE OF RATIO ANALYSIS Ratio analysis does two things, straight off. The first thing is it allows the company to canvass itself with other like companies. If management feels things arent passing play well, they can help pinpoint the problem through comparing their dimensions with other companies. They may have several proportions that are comparable, but a couple which are way off. That might be where the problem is.Also, proportionality analysis may help by comparing your company with prior periods. If a particular proportionality is decl ining when it would be let out if it were staying the same or change magnitude, then again looking at the proportionalitys are important to find out where the problem lies. Ratios are important to spot trends soft. Types of dimensions: Ratios can be classified into six broad groups: 1. runniness symmetrys 2. Capital structure/ leverage symmetrys 3. favorableness proportionalitys 4. Activity/ energy proportions 5. Integrated analysis of symmetrys 6. Growth dimensions. 1. Liquidity Ratios: It is the ability of a firm to satisfy its defraud- term obligations as they become due.The importance of adequate liquid state in the sense of the ability of a firm to meet rate of flow / short â€term obligations when they become due for reconcilement can hardly be overstressed. a) circulating(prenominal) Ratio: menses Ratio is the proportion between up-to-date Assets and contemporary Liabilities. It reason by dividing menstruum Assets by stream Liabilities. underway asse ts include all assets, which can convert easily into near money within a year. live assets include hard currency in hand, exchange at bank, debtors, stock, and money at short or call notice etc. incumbent liabilities are the sum of all hort-term payables within a year, which include Sundry Creditors, Bills payable, Bank overdraft, Expenses salient(ip) etc. the received proportion of a firm measures its short term solvency that is, its ability to meet short-run obligations. As a measure of short-term afoot(predicate) financial fluidity, it indicates the amount of online assets for sale for each amount of underway liability. reflexion for finding current symmetry is prone below. authentic Ratio = Current Assets/Current Liabilities Current Ratio = Current Assets/Current Liabilities logical implication of the symmetry Current proportion provides a borderline of safety to the creditors.In a sound business, a current proportion of 2:1 is considered an ideal one. Curren t ratio indicates firm’s ability to pay its current liabilities, i. e. day-to-day financial obligation. Current ratio is an great power of the firm’s financial stability i. e. , an index of technical solvency and an index of the strength of working jacket, which means superfluity of current assets over current liabilities. high ratio more than 2:1 indicates sound solvency position. start out ratio less then 2:1 indicates inadequate working hood letter. b) warm ratio: riotous ratio is also known as liquid ratio or Acid test ratio. right away ratio shows the liquidity of the business. bustling ratio is the ratio between speedily assets and right away liabilities. The term rapidly asset refers to current assets, which can be converted into, exchange immediately or at a short notice without diminution of value. mobile assets comprise of all current assets subtraction stock and pre paying expenses. The formula to find quick ratio is as follows. Quick Asse ts = Current assets †(Stock + postpaid expenses) Quick Assets = Current assets †(Stock + Prepaid expenses) Quick liabilities comprises of all current liabilities minus Bank over draft.Quick Ratio = Quick assets / Quick Liabilities Quick Ratio = Quick assets / Quick Liabilities The formula is shown below: Quick Ratio = Quick assets/Current Liabilities Quick Ratio = Quick assets/Current Liabilities significance of the ratio It is the true test of business solvency. Generally an acid test ratio of 1:1 considered as satisfactory, by that a firm can easily meet all current claims. Higher ratio more than 1:1 indicates sound and good financial position. If the ratio is less then 1:1, that is, liquid assets are less than current liabilities, the financial position of the concern shall be deemed to be unsound.This ratio gives a picture of firm’s ability to meet its short-term debts out of short-term assets. If less the quick ratio, higher the incidence of list in inflatin g the current ratio and higher is quick ratio, the incidence of inventory in inflating the current ratio is less. c) cyberspace working capital: Working capital is the lifeblood of the business. Working capital refers to that part of the firm’s capital, which is apply for support short term or current assets, such as, bullion, marketable securities, debtors, inventories, bills receivables etc. n a narrow sense, the term working capital refers to the net working capital. exculpate working capital is the excess of current assets over current liabilities. remuneration working capital = Current assets †Current liabilities Net working capital = Current assets †Current liabilities d) Turnover ratios: It measures the speed with which various accounts /assets are converted into sales or hard currency. It is concerned with measuring the ability in asset management. These ratios are also called efficiency ratios or asset utilization ratios. The liquidity ratios mentio ned above are related to the liquidity of a firm as a whole.Another way of examining the liquidity is to determine how readily legitimate current assets are converted into cash. The ratios to measure these are referred to as disturbance ratio. The three relevant perturbation ratios are, 1. store swage ratio: This ratio is also known as stock velocity. This ratio calculated to consider the adequacy of the quantum of capital and its justification for investing in inventory. A firm must have middling stock in comparison to sales. It is the ratio of cost of sales and median(a) inventory. This ratio helps the finance manager to evaluate inventory policy.This ratio reveals the number of times absolute inventory dollar peck Ratio = Cost of sales/Average inventory Inventory turnover Ratio = Cost of sales/Average inventory 2. debtors’ turnover ratio: Debtor’s turnover ratio is also called ‘Debtors velocity’ or ‘Receivables turnover’. A fir m sells goods on credit and basis. When the firm extends its customers, book debts are created in the firms account. Debtors are expected to convert into cash over a short period, so it included in current assets. Debtors include the amount of bills receivables and book debts at the end of accounting period.It is a test to understand the reasonable quantitative relationship between outstanding receivables and sales. Financial analysts employ two ratios to judge the quality or liquidity of the Debtors turnover and Average collection period. Debtor’s turnover is found by dividing essence sales by assorted debtors. Formula to find debtors turnover ratio is given below Debtors turnover = follow sales/Sundry debtors Debtors turnover = bring sales/Sundry debtors 3. Creditors’ turnover ratio: It is a ratio between net credit purchases and the average amount of creditors outstanding during the year.It is calculated as follows: Creditors turnover ratio= net credit purchases / average creditors Creditors turnover ratio= net credit purchases / average creditors Net credit purchases= arrant(a) credit purchases †returns to suppliers Net credit purchases= coarse credit purchases †returns to suppliers Average creditors= average of creditors (including bills payable) outstanding at the beginning and at the end of the year Average creditors= average of creditors (including bills payable) outstanding at the beginning and at the end of the yearA low turnover ratio reflects liberal credit terms granted by suppliers, while a high ratio shows that accounts are to be settled rapidly. The creditor’s turnover ratio is an important tool of analysis as a firm can reduce its requirement of current assets by relying on supplier’s credit. The extremity to which trade creditors are willing to tarry for earnings can be approximated by the creditor’s turnover ratio. Defensive †breakup Ratios: It is the ratio between quick assets and communicate periodic cash requirement. Defensive †interval ratios = Liquid assets / intercommunicate chance(a) cash requirementDefensive †interval ratios = Liquid assets /projected daily cash requirement communicate daily cash requirement=projected cash operating(a) expenditure/number of age in a year Projected daily cash requirement=projected cash operating expenditure/number of days in a year Cash Flow From Operations Ratio: Cash flow from operations ratio= Cash flow from operations/ current liabilities Cash flow from operations ratio= Cash flow from operations/ current liabilities This ratio measures liquidity of a firm by comparing actual cash flows from operations with current liability. It is calculated as per equationBeing a cash measure, the ratio does not encounter the problems of actual convertibility of current assets and the need for maintaining minimum levels of these assets. In general, the higher the ratio, the give out is a firm from the point of vie w of liquidity. 2. CAPITAL STRUCTURE /LEVERAGE RATIOS: The long term lenders/creditors would judge the sapience of a firm on the basis of the long term financial strength deliberate in terms of its ability to pay the interest regularly as well as repay the installment of the wind on due dates or in one lump sum at the time of maturity.The long term solvency of a firm can be examined by using leverage or capital structure ratios. It may be delimit as financial ratios which throw light on the long term solvency of a firm as reflected in its ability to assure the long term lenders with regard to (1) Periodic payment of interest during the period of the loan and (2) refund of principal on maturity or in regulate installments at due dates Ratios based on relationship between borrowed funds and owner’ capital: A. Debt â€equity ratio:The financing of match assets of a business concern is done by owner’s equity as well as outsider’s debts. The relationship bet ween borrowed funds and owner’s capital is a popular measure of long financial solvency of a firm. The relationship is shown by the debt equity ratio. This ratio indicates the relative proportions of debts and equity in financing the assets of a firm the formula we use is entirety long-term debts by Shareholders fund. Total long-term debts include mortgage loans, long term loans; debentures etc. hare holders fund includes Preference share holders, Equity share holders, capital reserve, revenue enhancement reserve etc. Debt equity ratio = Total long term funds/Share holders fund Debt equity ratio = Total long term funds/Share holders fund Significance of the ratio: Acceptable norm for this ratio is considered to be 2:1. A higher debt-equity ratio is allowed in the case of capital-intensive industries, a norm of 4:1 is used for fertiliser and cement units and a norm of 6:1 is used for shipping units. A high ratio shows that the claims of creditors are greater han that of ow ners. A very high ratio is unfavourable from the firm’s point of view. A high debt company, also known as highly leveraged or geared, is able to borrow funds on very restrictive terms and conditions. A low debt-equity ratio implies greater claim of owners then creditors. From the point of view of creditors, it represents a satisfactory capital structure of the business since a high proportion of equity provides a larger allowance of safety for them. This ratio shows the goal to which debt financing is used in the business. Debt â€assets ratio:Another approach to sharp the debt to capital ratio is to relate the centre debt to the correspond assets of the firm. The native debt of the firm comprises long- term debt plus current liabilities. The add together assets rest of permanent capital plus current liabilities. Thus, Debt to integrality assets/capital ratio= supply debt/ total assets Debt to total assets/capital ratio= total debt/ total assets c) Equity assets r atio: Still another variant of the debt/equity ratio is to relate the owner’s/proprietor’s funds with total assets. This is called the proprietorship ratio.The ratio indicates the proportion of total assets financed by owners. Symbolically, it is equal to: Proprietary ratio = Proprietor’s funds / total assets x 100 Proprietary ratio = Proprietor’s funds / total assets x 100 Proprietary Fund to Fixed Assets Proprietary ratio relates shareholders’ funds to total assets. It is a variant of debt equity ratio. This ratio shows long term or future of the business. It calculated by dividing shareholders funds by the total assets. Proprietary ratio = shareholders funds/ Fixed assets Proprietary ratio = shareholders funds/ Fixed assets Preference share capital and equity share capital plus all reserves and prodigality items are called shareholders fund. Total assets include all assets including goodwill. Significance of the ratio: The acceptable norm for the ratio is 1: 3. The ratio shows the general strength of the company. It is very important to creditors as it helps to find out the proportion of shareholders funds in the total assets used in the business. Higher ratio indicates a secured position to creditors and a low ratio indicates greater risk to creditors. Proprietary ratio is also analysis in the following manner Ratio of current assets to proprietor’s funds:It shows the relationship between current assets and Shareholders funds. The purpose of this ratio is to calculate the plowshare of shareholders funds invested in current assets. It found by dividing current assets by proprietors funds. Significance of the ratio This ratio can be expressed in section or as a proportion. Different industries are using different norms and hence the ratio should be carefully used. c) Coverage ratios: It measures the firm’s ability to pay certain fixed charges. These ratios are computed from information available in the hi t and loss account.For a normal firm, in the ordinary course of business, the claims of creditors are not met out of the sale proceeds of the permanent assets of the firm. The obligations of a firm are normally met out of the earning or operating wages. 1. Interest reportage ratio: It measures the firm’s ability to make contractual interest payments. Interest reporting = EBIT / interest Interest insurance coverage = EBIT / interest It is also known as ‘time-interest- pull in ratio’. This ratio measures the debt servicing electrical readiness of a firm insofar as fixed interest on long term loan is concerned.It is determined by dividing the operating profits or earnings before interest and taxationes by the fixed interest charges on loans. 2. Dividend coverage ratio: It measures the ability of a firm to pay dividend on preference shares which carry a stated rate of return. This ratio is the ratio of net profits aft(prenominal) taxes and the amount of pref erence dividend. Thus, Dividend coverage ratio = expel/ PREFERENCE DIVIDEND Dividend coverage ratio = beat/ PREFERENCE DIVIDEND 3. Total fixed charges coverage ratio: It measures the firm’s ability to meet all fixed payment obligations.The total coverage ratio has a wider scope and takes into account all the committed fixed obligations of a firm, that is, 1) Interest on loan 2) Preference dividend 3) affiance payments 4) Repayment of principal Symbolically, Total fixed charges coverage ratio = EBIT + Lease payment/ interest + lease payment + (preference dividend + installment of principal) / (1-t) Total fixed charges coverage ratio = EBIT + Lease payment/ interest + lease payment + (preference dividend + installment of principal) / (1-t) . Cash flow coverage ratio: Total cash flow coverage = EBIT+ lease payments + derogation + non-cash expenses / lease payment + interest + (principal repayment)/(1-t) + (preference dividend)/ (1-t) Total cash flow coverage = EBIT+ lease pa yments + depreciation + non-cash expenses / lease payment + interest + (principal repayment)/(1-t) + (preference dividend)/ (1-t) The overall ability of a firm to service outside liabilities is truly reflected in the total cash flow coverage ratio: the higher the coverage, the better is the ability 5. Debt services coverage ratio:Debt service competency is the ability of a firm to make the contractual payments required on a scheduled basis over the life of the debt. It is considered a more comprehensive and apt measure to compute debt service capacity of a business firm. It provides the value in terms of the number of times the total debt service obligations consisting of interest and repayment of principal in installments are covered by the total operating funds available after the payment of taxes: Earnings after taxes, EAT + interest + depreciation + other non †cash expenditure like amortization. 3. earningsability ratios: The positivity of a firm can be measured by its p rofitability ratio. aside from the creditors, both short-term and long terms, also interested in the financial soundness of a firm are the owners and the management or the company itself. The management of the firm is naturally eager to measure its operating efficiency. Similarly the owners invest their funds in the expectation of reasonable returns. The operating efficiency of a firm and its ability to ensure adequate returns to its shareholders/ owners depends ultimately on the profits earned by it. a) Gross Profit Ratio:Gross profit is the result of the relationship between prices, sales volume and costs. It measures the percentage of each sales rupee remaining after the firm has paid for its goods. A change in the gross margin can be brought about by changes in any of these factors. The gross margin represents the limit beyond which fall in sales prices are outside the tolerance limit. Further, the gross profit ratio/ margin can also be used in determining the extent of loss cau sed by theft, spoilage, damage, and so on in the case of these firms which follow the policy of fixed gross profit margin in pricing their products.A high ratio of gross profit to sales is a sign of good management as it implies that the cost of production of the firm is relatively low. It may also be fact mood of a higher sales price without a corresponding increase in the cost of goods sold. It is also likely that cost of sales might have declined without a corresponding decline in sales price. A relatively low gross margin is definitely a risk of exposure signal, warranting and careful and detailed analysis of the factors responsible for(p) for it. Gross profit ratio= gross profit x 100 Sales Gross profit ratio= gross profit x 100Sales Net profit ratio: It measures the percentage of each sales rupee remaining after all costs and expenses including interest and taxes have been deducted. The net profit margin is indicative of management’s ability to operate the business w ith sufficient success not only to recover from revenues of the period, the cost of merchandise or services, the expenses of operating the business (including depreciation) and the cost of the borrowed funds, but also to leave a margin of reasonable compensation to the owners for providing their capital at risk.The ratios of net profit (after interest and taxes) to sales essentially express the cost price effectiveness of the operation. A high net profit margin would ensures adequate return to the owners as well as change a firm to withstand indecent economic conditions when selling price is declining, cost of production is rising and demand for the product is falling. A low net profit margin has the opposite implications. Net profit ratio = Net profit x 100 Sales Net profit ratio = Net profit x 100 Sales a. come down on capital employed: The ROCE is the second type of ROI.Here the profits are related to the total capital employed. The term capital employed refers to long- term funds supplied by the lenders and owners of the firm. It can be computed in two ways. First, it is equal to non â€current liabilities (long term liabilities) plus owners’ equity. final payment on capital employed= Net profit x100 Capital employed Return on capital employed= Net profit x100 Capital employed thick OF FINDINGSRatio analysis is an important tool for financial statement analysis. Here we studied various ratios relating to measurement of the financial performance such as current ratio, quick ratio, debt equity ratio, proprietary ratio, gross profit ratio etc. In the previous chapter we make a detailed analysis of the Angel Broking Limited from 2005 to 2009. The major findings are given below * The study shows there is a continuous changes in the current ratio and also it is not satisfactory when study to actual standard of 2:1. * Current ratio in the year 2005, it is screening 1. 5% and later on it went on increasing way i. e. in 2006 †1. 44%, 2007 â € 1. 36, 2008-1. 37%. * Current ratio in past three years it was acquire to meet the standard, but in the year of 2009 again it went down to 1. 07%. * The quick ratio for this company is same as mentioned in the above table. Because as there is no inventory and prepaid expenses to deduct in this company as it is insurance company we cannot find inventory. * The study shows that the net working capital in the company is Rs. 52,669,000 in 2005, Rs. 1,182,432,000 in 2006, in 2007 †Rs. ,420,039,000, in 2008 †Rs. 2,324,559,000 and in 2009 again it decreased to Rs. 614,591,000. * The study shows that the debt equity ratio is satisfactory from the creditors point of view that is in the year 2005 the percentage of ratio is 2. 65%, in 2006 †3. 73%, in the year 2007 †5. 50%, in 2008- 6. 33% and in 2009 it is 5. 29%. * The study shows that the proprietary ratio to fixed assets is 2005- 4. 37%, 2006- 10. 53%, 2007- 11. 36%, 2008- 9. 96%, 2009- 12. 73%. * The study shows t hat the proprietary ratio to current ratio is in 2005-2. 79%, 2006- 1. 64%, 2007- 1. 5%, 2008- 1. 55%, 2009- 1. 91%. * The study shows that gross profit ratio of the company was went on decreasing but it is recovering from more loss to less loss and the percentage of ratio is, in the year 2005 is -0. 13%, in 2006 it is -0. 08%, in 2007 it is -0. 04%, in 2008 it is -0. 05%, in 2009 it is -0. 09% * The study shows that the net loss was went on decreasing from the year 2005 to 2008. exactly in the year 2009 it has incurred more loss than 2006, 2007, and 2008 but less than 2005 (i. e. 2005 = -0. 27, 2006= -. 20, 2007= -. 16, 2008= -0. 14, 2009= -0. 2) * The study shows that the return on capital employed is not good because every year it is earning negative returns and also the percentage of negative returns went on increasing way (i. e. 2005= -58. 80%, 2006= -49. 99%, 2007= -52. 88%, 2008= -51. 90%, 2009= -64. 62%. CHAPTER 5 SWOT ANALYSIS 5. 1 Strengths * It is a pioneer in online tra ding with a turn over of Rs. 220. 5 billion and oer 6810 sub-Brokers ; Business Associates. * Angel Broking provides multi-channel access to all its customers through a strong online presence with www. angelbroking. om,144 share shops in all over India and a call-center based Dial-n-Trade facility. Nation-wide network of 21 Regional Hubs Presence in 124 cities. * higher up 6th lakh client in all over India * 100+ member research ; advisory team comprises of see fundamental and technical analyst, sector specialist, derivative strategists. * Angel Broking has dedicated research teams for fundamental and technical research, which constantly track the nervous impulse of the market and provide timely investment advice free of cost to its clients which has a stumble rate of 70-80%. Angel Broking Ltd. Announced that it is planning to invest around INR 300 million this financial year for expanding its branch network. The company is looking to invest around INR 250-300 million in this fi nancial year for expanding its network by 50 branches. * The company has been increasing at a compounded growth rate of 100% every year. 5. 2 Weakness * Localized presence due to insufficient investments for countrywide expansion. * Lack of ken among customers because of non-aggressive promotional strategies (print media, news melodic themes, etc). Lesser emphasis on customer retention. * Focuses more on HNIs than retail investors which results in meager market-share as compared to mean competitors. * Not listed in stock exchange. 5. 3 Opportunities * With the booming capital market it can successfully launch new services and raise its client’s base. * It can easily tap the retail investors with small saving through promotional transmit like print media, electronic media, etc. * As interest on fixed deposits with post office and banks are all time low, more and more small investors are entering into stock market. abolition of long-term capital gain tax on shares and reduct ion in short term capital gain is making stock market as hot destination for investment among small investors. * Angel Stock Broking Ltd. plans to finalize INR 2 billion †INR 2. 5 billion fund raising plans between December 2009 and March 2010. Dinesh Thakkar, Angel Broking’s CMD said, â€Å"We are got active interest from the US and UK-based institutions. We are open to diluting a significant stake. ” * Increasing usage of net profit through broadband connectivity may advance a whole new var. of investors for trading in securities. . 4 Threats * predatory promotional strategies by close competitors may hamper Angel Broking’s borrowing by new clients. * Lack of sufficient branch-offices for speedy delivery of services. * More and more players are venturing into this domain, which can further reduce the earnings of Angel Stock Broking Ltd. CHAPTER 6 CONCLUSION ; SUGGESTIONS 6. 1 Conclusion On the basis of the study it is found that Angel Broking Ltd. is better services provider than the other stockbrokers because of their timely research and personalized advice on what stocks to buy and sell.Angel Broking Ltd. provides the facility of Trade tiger as well as relationship manager facility for encouragement and protects the interest of the investors. It also provides the information through the meshwork and mobile alerts that what IPO’s are coming in the market and it also provides its research on the future forecast of the IPO. Study also concludes that people are not much aware of commodity market and while it’s going to be biggest market in India.From the above survey and observation it is found that most of the people who are trading in share market belongs to the employee group, next comes the business men and other class of income people. As the share market value goes on increasing day by day the investor who wants to invest in shares also increasing. But investing in shares is as waste as earning yield. Tradi ng in online trading firm is easy as it all delivered with internet and within a few minutes the customer can buy and sell shares which save time as well as reduction of paper work.Hence trading in share market is increasing day by day and investors are ready to invest their investment in share market only. I got the knowledge about the customer’s needs and their references for having a particular product. The need of customers differs from person to person, area, locality and occupation. Customer always wants more service by paying less. They expect all the information such less rates, less brokerages, highly returns and better service level without delay. W\r\n'