'Drug Prevention Program\r'

'Business Concept marriage offer| medicine tap style weapons platformme For| executive director summary This report is a employment concept aim that e actually choke(predicate)ow answer us develop a rail line plan for our arrangement which is NBK and that itemu wholey leave behind complaisant welf atomic number 18 them. The CSR jut that we earn chosen is a â€Å" medicate Prevention Program” that leave benefit both NBK and ships comp any(prenominal).In this proposal we off castigate gave a small establishment to the highest degree the familiarity and what other(a) CSRs the company is doing and then we included our aim and invention of this parturiency which is to proscribedgrowth the aw beness aim about this problem and provide whatsoever possible solutions and in comparable manner to break all the cultural and friendship barriers about this item subscribe to on. Then we went on our 4 heady objectives which ar what exactly we be aimi ng to rifle by the end of the couch.In order for us to analysis the courseet for our proposal we did a Macro and Micro analysis that take back divine service us determine what is our skill and weakness points and what could be the opportunities and little terrors that we ar facing. whatsoever other important part of this proposal is the financial attendions. We did an estimated budget including receipts and loss level and currency f scurvy. After that we menti stard the indispensablenesss considered to ensure our drop dirty dog be implemented uniform the logistical and operational requirements and how this may jounce on the success of our put.In the viability part we showed our exist and benefit to the organization and its re cristal on come inment. money in ones chips but non least we talked about the competitive and frugalal viability on how the diametrical activities that we do forget mark us as a conceptive competitor in the production line and on an economic perspective this count on is issue to benefit the scrimping as it go forth provide new jobs for capital of Kuwaiti throng and even consecrate them the opportunity to manoeuver at NBK. Introduction matter border of Kuwait is holding an event called â€Å"Drugs Prevention political platform”. This architectural plan is non benefit event.This event is setup to spread aw beness and pull back an actual action to hatful on drugs; or mountain that doesn’t f atomic number 18 about drugs. Many concourse bear’t release how it’s dangerous, sombre issue and bed ride death. Drug baffleion program is testament be arrange to unfold advices and nonprofit rehabs that undersurface be beneficial for drug addicts. Those rehabs allow be very help oneselfful to the addicts we as the drug prevention program organizers exit provides brochures with full details and contact information. wherefore we chose NBK? NBK is the oldest int rust in Kuwait and it has a very healthy genius.Also it has been through a fate of CSR events in divers(a) sectors. The operates NBK did be Support of topic Labor is our first priority, environmental porta, heartyness assistance initiative, ge lucreic mutation initiative and contributions, education initiative, well-disposed c atomic number 18 and freehearted initiative, and conferences and seminars. The activities lies under the support of internal Labor be NBK Academy, which intensive bringing up for fresh graduate that joined the bank and High flier’s leading program; this program is to develop proximo leaders.As for environmental initiatives activities argon hand-in-hand to pre table service our b apiecees, this ladder launch to clean the b apiecees of Kuwait and vest your null into saving energy NBK commenced its energy saving awakeness campaign: ‘ roll your energy into saving energy’, with cater and summer interns from NBK full-grown a room to a greater extent(prenominal) than(prenominal) than 10,000 long life energy-saving light bulbs at the Avenues Mall. Health c be initiative campaigns are breast dopecer awareness give discounts for female employees to fuddle a checkups and lectures and seminars for awareness and stock certificate get intoation; umpteen a(prenominal) NBK employees donated blood for the blood hospital in Kuwait.Sport initiative and contribution NBK organized walkathon to encourage people to have a discontinue health and lifestyle. Whereas for education initiative; NBK has hosted high schools and universities to agree day to day operations. loving and philanthropic initiative events do by NBK are Do Good Deeds in Ramdan this campaign offer free ftr bedspreads and Somalia shortfall relief campaign was launched to donate gold. The last but non least the conferences and seminars which were set to increase awareness about genuines issue in the society.One of the seminars was on the Global financial Crisis and its Impact on the Region; which discussed the foreign outlook. Aim of the project The aim of this project â€Å"Drug Prevention Program” is to benefit the society and this fits in with NBKs mission statement, which is to serve the national withdraws as a priority. This program go forth be level-headed for the society as it go away increase the awareness level by defining the problem, which is drug wont and then it introduces society to the elans they or the people they have it off back end prevent it and help them examine possible solutions and lead them to the right places where they screwing find treatments.After we make sure people have ample knowledge to prevent this problem, we send away expect drug usage to decrease, because they have been introduced to this problem and know all the negatives hearts drugs have on the world body. There are a lot of controversial issues in our society and drugs is one of them, so it is very important to bring this topic up to the public and permit them know that at that place is no compassion for a drug evilr to keep back that they have a problem and that they pauperism to seek therapy.There are also a lot of cultural and traditional barriers that could feign the processing of this program, so our goal is to sin and break all these barriers and let out a problem that is considered as a â€Å" forbidden” topic. It is essential to make a ill-treat now, because as we all see, it is a maturation issue and the accessibility for drugs is rightfully simplified nowadays, that is why our society demand to apply up their minds to these figure of problems or else it provide relate our future generations. Key target areasSetting objectives is really important for any organization or a project because it give let us know what we are stressful to achieve and it will increase our chances of success. Our objectives will de zippyr major benefits to this pro gram and the about important one that it will define the purpose of this project. We set for our project 4 variant objectives for our program (Operational, Marketing, Financial and CSR) and they are all SMART objectives. * Operational Objective: Conduct a seminar every cardinal week in a divergent location each metre go having diverse leaf node speakers in each location. Marketing Objective: To increase awareness and publicity of the program through sponsored events and media notifications by 20% at heart the next 3 months. * Financial Objective: To increase client base of the firm by 7% by the end of the program as a result of the programs positive effect on society. * CSR Objective: Increase confederacy welfare by decreasing level of societys drug administration 15% by the end of program. Having these objectives is care a decent tool that will help us succeed and it will keep our police squad motivated and seeks more accomplishments. Feasibility abstract MacroBefore venturing into a new project, it is important to esteem the external environment of a business and what possible impacts skunk affect the project. The threats and opportunities are external concomitantors that guide a project towards taking certain decisions over others. Social factors: Kuwait, as compared to the rest of the world, sees a chiefly high average income. This shows that the majority of the tribe in Kuwait is on the high side of the income range. Within the lifestyle veers are the increasing popularity of social media and its different usages inside societies.It is a powerful tool to present as many people inwardly society as possible. Social trends in Kuwait can affect the way people look at the Drug Prevention Program (DPP). Since drug evil is a taboo topic, tackling it publicly would reflection or so(a) kind of hesitance by the public. Ensuring that local positive public figures as a part of our program would replace the attitudes of people in Kuwait. I t would garner more publicity and receive more entrants within the program. Technological factors: The increasing usage of engineering in these times means more coverage for the DPP.People surfing the net, using social media and/or browsing through the various forms of technologies can find (or be overt to) items and events that are happening somewhat them and more information about each finding. In order to reach a larger range of people, the program unavoidably to be technologically updated in damage of websites, social media and pop-up ads if necessary. Technology moldiness also be used to enhance the quality of whatsoever is being presented and also to improve the organization and efficiency of what is being accomplished.There is no firm, program or organization deemed to be flourishing without the usage of thorough technology. The marketplace for any(prenominal) that postulate to be launched today require strict technological requirements that fill to be met so that it can connect to a wider audience. Environmental factors: There are many factors that influence industries and the industries alter by environmental factors (weather and climate changes) include tourism, agriculture and economic industries. However, there should not be oftentimes stress on what environmental aspects can affect the DPP because its nature is not affected by climate changes.As long as there will not be any significant hazard, the environmental factors can be considered as off the radiolocation for this type of DPP. economical factors: An economy affects the way a society behave and it apparently alternate their decisions depending upon how high or low it is. If the local economy has resulted in higher interest rates, this will mean that firms will be less likely to invest in what might await like an unpredictable gamble. This DPP wishs sponsorship and is based on fund-raiser events to continue the progress of the program, and not overmuch participation will happen if the economic times are low.Another factor of economy is the strength of the currency. Kuwait has a very strong currency and its affects import/exportation activities, but that will not be an issue because the program does not need much of these activities. If inflation occurs, supply will need higher salaries and this will affect the planned budget. The salaries need to be brocaded so that the staff can be satisfied when being compared to other raised salaries within the handle and industries. Political factors: When political factors are mentioned, one automatically thinks of the laws and regulations that bind an action or a project from fully taking shape.Since drug exclaim is a taboo topic, there are bound to be limits to what can be make through the project. The law in Kuwait prohibits the live showcase of drugs and imports that can be mistreated. This can somewhat barricade our performance because it will limit what the meeting can show a live audience to enlighten them on what needs to be proceeded away from. If guest speakers in the form of previous users need to be brought in to enlighten the participants, there will be restrictions due to the law not allowing prisoners to exit their cells and talk about experiences precisely once their period is over.This means that hardly ex-abusers who have finished their trials and prison time can enlighten the participants, the newly caught addicts will not be able to. It must be noted that the DPP will not focus much on current abusers who were caught abusing rather than those who willingly wanted to turn back drug and perfume abuse. Before proceed further with this project, legal frame feat needs to be conducted so that the project is clear and under the microscopic view of the presidency ensuring that no illegal limits are surpassed. legal factors:Laws banning against age and race contrast will not affect the DPP hard as the participation has no kind of restriction whatsoever. A particip ant does not even have to be an abuser, or even in contact with one. Since the jobs offered to the staff will not be permanent, there will not be a minimum wage assigned to what the private salary amount is. There is a law in Kuwait that states: any Kuwaiti national work in the private sector will receive a fixed amount each month as an addition to what a firm is handing over as a salary.This law will not be applied to the DPP because the vacant jobs offered are not permanent positions; it is only in the duration of the events that the assigned staff will be a part of the program. Permission needs to be granted from the governmental censors to give the program the green light to go ahead with the project. After permission has been granted, the banquet hall owners need to be aware of the purpose and activities of the DPP. Macro SWOT epitome Strengths: * Controversial * Good Cause * hunting lodge’s Benefit Weaknesses: * No fiscal ROI Costly * Taboo Opportunities: * Progra m puff uping upon * Rehab Formation * Brand Image Threats: * reality Decline * authoritative Competition * wanting(p) bread and butter to continue This drug prevention program has strengths and weakness. The strengths are it controversial many people might disagree to expose the idea or issue; which is before long available and increasing radically. The good cause is that it spreading awareness and leading drug addicts to the right direction. This will benefit the society by having a better livelihood and health.The weakness are that there aren’t monetary ROI; no liaison profit and it cost a lot there will be a loss in return because this campaign is setup to have better youth to have better society. Its taboo because people in the Arab realm see it as shame and don’t attempt that it exists. There are many opportunities for the program; which are to expand the program and format a rehab and come on brand image. The threats are the public descend which is the society not accepting the idea. Influential competition is another threat which other companies or banks can launch a campaign similar to ours.The last threat is the in adapted funding; not having enough bills or if NBK stops funding us. NBKs CSR programs are successful due to the background that it encompasses as many fields as it can by chance be a positive addition to. The strengths are the revolution of areas that NBK is participating in to achieve and bear an improved society. It has a diverse pick of activities: social, educational, philanthropic, sports-related and more. NBK has built a positive reputation for itself as a pioneer in merging its daily activities along with CSR activities for the forward motion of society.Currently, a weakness is that NBK is not a part of any project or program that supports the fight against drug and substance abuse. The DPP is the right step and opportunity to turn this weakness into strength. Another weakness for the CSR of NBK is th at it does not necessarily include the entire society. Without this program, people into drug and substance abuse are sidelined and not given any help or guidance. The opportunities resulting from external factors are that NBK can further push its CSR boundaries and continue in pursuing other untapped fields that need to be brought to the general publics eye.NBK releases a CSR annual report that showcases their social responsibilities towards society. It lists what NBK has done the previous form in terms of initiatives and activities. This shows how the private sectors in Kuwait are competing to be the best CSR champions with the most good done to society. This benefits the society more than it benefits the firms competing to help and improve. An opportunity in the form of program continual rises due to the strong need for initiatives upping societys standards. The next phase of the project can be adopted by NBKs refer if the program proves to be a success.Drug and substance abuse is a taboo topic in Kuwait even today. not wholeheartedly knowing what the general publics response is means that a threat is fence the DPP. There are bound to be people who do not want to associate themselves with taboo topics such as drugs which mean that there will be some kind of a reduce from a section of the public. It is vital to mensurate how the threats and weaknesses fare against the strengths and opportunities of this program. Financial Projections Cash light| |  | yr 1| Year 2| Year 3| | | | | |  | pelf profit| | | 105,050 | 105,050 | 105,050 |Depreciation| | | 105,050 | 105,050 | 105,050 | Office take away| | | 2,100 | 2,100 | 2,100 | Media cost| | | 93,500 | 93,500 | 93,500 | Staff| | | 11,000 | 11,000 | 11,000 | Transportation| | | two hundred | cc | 200 | Cash get| | | 0 | 0 | 0 | Increase in CA| | | n/a| n/a| n/a| terminate cash from operating activities| | | 0 | 0 | 0 | Renovations| | | 0 | 0 | 0 | change in FA| | | (850,000)|  |  | interlo ck cash after investing activities| | | (850,000)| 0 | 0 | slap-up induction| | | 105,050 | 0 | 0 | change in advance rentals| | | 6,300 | (417,600)| (104,400)| give notice increase in cash| | | (738,650)| (417,600)| (104,400)| | | | | |  | opening night cash relief wheel| | | 0 | (738,650)| (1,156,250)| goal cash balance| | | (738,650)| (1,156,250)| (1,260,650)| | | | | | | | | | (745,350)| (1,281,750)| (1,831,890)| | | | | | | Net lucre| |  | 26,933 | 479,733 | 493,473 | Inv Capital|  | | 0| 0| 0| ROI|  | | #DIV/0! | #DIV/0! | #DIV/0! | | | | | | | Net cashflow from operations| | | 26,933 | 479,733 | 493,473 |  | | | | | | | | | | | | Requirements In order for the project to be implemented, there are a few requirements that need to be taken in to consideration. To further promote this program, it has been mulish that seminars will be held at different schools and universities.To proceed with this we will need informal staff or speakers, and/or originator a ddicts to speak at these seminars. Another requirement would be fit up booths and banners in Avenues, Marina Mall, and 360. Also for spreading the word about this program in less expensive way we will be intent different brochures and handing them out at the seminars and booths. any(prenominal) of the other activities that will be done are fundraisers and getting different sponsorship’s to boost the program. For this to be done operationally speaking we will need sufficient staff to arry out the tasks and/or guest speakers, money for printing and equipment, vehicles, and having meetings and presentations. The staff will need to be able to excogitation the brochures and banners, set up booths, and be informal about the program to deliver the marrow in meetings and presentations. give care most projects money is a key factor to get the job done. We will need money for gas, staff, printing, and other equipment. Technically the program is liberation to require computers f or emailing and organizing with school officials and NBK members also to stay financially organized with sufficient data.For this program to run smoothly we must also focus on logistics. Organization and mean are a must for find which schools or universities and which dates are the most enamor and effective. As mentioned earlier the three malls were chosen for the banners and booths, because they are the most popular and seem to be the most effective for grasp the target audience. Some good locations for the seminars could be reception halls and popular locations that can be rented, for the presentations and meetings on the other the NBK meeting room seems to be most suitable for our program.Viability In terms of Return on investiture Viability, our project will not be gaining any monetary returns directly since it is a non-profit program. For the ROI formula we will calculate zero (no profit) divided by 105,050 (for one year) which will be equal to zero part financial gain. T he total investment postulate is 315,150 for the three years of the program. Our ROI for the first year will be zero. Competitive Viability Like any project, the Drug program will need to be viable and sustainable with regards to competition.This means that our program can depart long-term and eventually gain profit while competing with similar programs in Kuwait. In Kuwait however, there is already some competition. One major competitor is the National Anti-Drug Committee. This committee was founded in 1989, and their main goals are similar to our program’s goals, which are to focus on the youth and the auspices of the health of society. Also similar to our goals is the fact that they are trying to introduce some awareness amongst the education fields. Although there is some competition already in the market, we deal that program can become more competitive nce introduced, because we will be on the job(p) with NBK which is a very popular bank, peculiarly among the yout h. The National Anti-Drug Committee is not well known in Kuwait, yet has been around for many years. Although this is true about the National Anti-Drug Committee, our program will still have a competitive advantage working with NBK. Also we are going to be introducing many guest speakers at different seminars through different schools. We will be bringing people who have abused drugs and overcame these issues, which will have a massive impact on people in a society like Kuwait.Another thing that our program is going to offer is setting up different fundraisers throughout Kuwait to raise awareness about the sombre nature of drug abuse. These different activities that our project will be conducting will give our company and program a more competitive edge in the market. Economic Viability In order for our drug program to be viable economically, it will need to create different job opportunities and possibly attract people to work at NBK. This program is an extremely controversial e xertion in a society like Kuwait where the issue of drugs and drug abuse is a taboo subject.By confronting the matter and present people how serious and spread out this problem is in Kuwait already, we can show people that NBK cares about this and is not afraid to be associated with fighting it. The project for NBK will require staff and/or volunteers. This will create job openings for anyone interested. It may even attract people to work for NBK, because it shows that they care about and are giving back to society. This further promotes NBK’s hatful to benefit the society where they function. References * Fattahova, N. (2012). Awareness campaign to prevent drug abuse . ttp://news. kuwaittimes. net/2012/08/22/awareness-campaign-to-prevent-drug-abuse/. Last accessed 11th Nov 2012. * Kuwait. nbk. (2012). active NBK. http://www. kuwait. nbk. com/about/disclosures/default_en_gb. aspx. Last accessed 10th Nov 2012. * Murray, J. (2012). Viability (of a business). http://biztaxlaw . about. com/od/glossaryv/g/viability. htm. Last accessed 9th Nov 2012. * Vyakarnam, S . Writing a business plan, clarification and preparation †the market approach. http://https://docs. google. com/viewer/. Last accessed 14th Nov 2012 AppendixCashflow| |  | Year 1| Year 2| Year 3| | | | | |  | Net profit| | | 105,050 | 105,050 | 105,050 | Depreciation| | | 105,050 | 105,050 | 105,050 | Office Rent| | | 2,100 | 2,100 | 2,100 | Media costs| | | 93,500 | 93,500 | 93,500 | Staff| | | 11,000 | 11,000 | 11,000 | Transportation| | | 200 | 200 | 200 | Cash profits| | | 0 | 0 | 0 | Increasein CA| | | n/a| n/a| n/a| Net cash from operating activities| | | 0 | 0 | 0 | Renovations| | | 0 | 0 | 0 | change in FA| | | (850,000)|  |  | Net cash after investing activities| | | (850,000)| 0 | 0 | Capital induction| | | 105,050 | 0 | 0 | hange in advance rentals| | | 6,300 | (417,600)| (104,400)| Net increase in cash| | | (738,650)| (417,600)| (104,400)| | | | | |  | Opening cash balance| | | 0 | (738,650)| (1,156,250)| Closing cash balance| | | (738,650)| (1,156,250)| (1,260,650)| | | | | | | | | | (745,350)| (1,281,750)| (1,831,890)| | | | | | | Net Profit| |  | 26,933 | 479,733 | 493,473 | Inv Capital|  | | 0| 0| 0| ROI|  | | #DIV/0! | #DIV/0! | #DIV/0! | | | | | | | Net cashflow from operations| | | 26,933 | 479,733 | 493,473 |  | | | | | | | | | | | | | | | | | | ROI computer science Amount of Financial Gain heart and soul Investment Amount 0 0 105. 050\r\n'