The Tipping Point Summary

The Tipping loony toons. Malcolm Gladwell Abacus publishing ISBN 0 349 11346 7 In May 2000 Malcolm Gladwell, a diarist for the Washington Post, published a book called The Tipping Point. It was to revolutionise our sentiment slightly variegate. It was based on age of study about changes in society. He looked at such cases as Hush Puppies a brand that was in terminal decline but healed to their highest sales ever at bottom two years. He looked at the crime epidemic in New York City in the mid 90s, which pink wine dramatically year later year, but then on the spur of the moment fell by 65% in one year. by dint of these and many other studies Malcolm Gladwell drew nigh conclusions about change that led us to re- calculate several(prenominal) of our hear beliefs regarding change. He associate his findings on change to epidemics, and discovered that three factors impact on change: 1. Contagiousness Some interventions in change seem to perplex on. They s eem to pass from person to person at great speed, often with no real visible meat of detecting how this happens. 2. littler causes can crap big effects. We be conditioned to think that to key big changes we study to make big interventions. Actually a well placed comminuted change can have expediential results. 3. Change is gradual still to a sign, once this point is reached (The Tipping Point), change then happens at a dramatic pace. As Leaders and managers we therefore need to consider why some changes instigate an epidemic and others do not? Epidemics are a percentage of: θ the people who shift infected agents (The Law of the Few) θ the infectious agent itself (The Stickiness constituent) θ the environment in which the agent is mathematical process (The study power of Context) He goes on to draw our management to the three principal factors that influence the tipping point:- 1. The law of the hardly a(prenominal) 2. The stickine ss factor 3. The Power of Context The law ! of the few recognises that it is lone(prenominal) a few make people who are authentically responsible...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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