Gap Marketing Strategy

The Gap is a vestments company that specializes in contemporary, urban wearable with a mid-range pricing scheme. They have blood situations located exclusively over the globe in countries such as the united States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well- bourgeoned jeans come in. The store was named after the generation gap and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gaps pullulate increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html) Clothing is a perfect and necessary need, but the companies in Gaps market segment guide items that satisfy more than this basic need. Their customers ar looking for zeal and quality at a reasonable price. In this comminuted market segment, major(ip) brand forces dominate the retail clothing manufacture: brand recognition is incredibly important. Some major impostors in this industry who argon particular proposition competitors of the Gap are J junto, Abercrombie & Fitch, American Eagle Outfitters, Structure, and The Limited. These companies tar manufacture off the same(p) markets as the Gap and produce similar styles. The strengths and weaknesses of each player in this industry are largely indistinguishable.

J Crew stands out with a strong catalog channel. However, their bricks a nd mortar front is weak, which is a problem! when bricks and mortar retail reels in nightspot out of ten dollars spent by the second-rate consumer as noted at www.retailindustry.com. But within their new-fashioned urban microcosm, the Gap stands out with an innovative and changing mathematical product line: Abercrombie & Fitch, American Eagle, Structure, and the Limited have real specific styles that remain constant year after year. The... If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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