Pets.Com

Journal of Business Case Studies May 2008 Volume 4, paraphrase 5 What A Dog Fight! TKO: Pets.com Erika Matulich, University of Tampa Karen Squires, University of Tampa bunco The cheek covers the startup of Pets.com, an online retailer of favourite supplies. Pets.com made its gateway into a heavily com positron emission tomographyitive but potentially paying(a) market. disdain heavy capital funding and a reduce of high-profile strategicalalal initiatives, the company closed its doors in November, 2000. The demise of Pets.com is considered to be bingle of the highest-profile dotcom failures. Keywords: SWOT analysis, pro forma financial controls, IPO, initial public offering, strategic analysis. BIRTH OF A BUSINESS B ack in 1994, Greg McLemore, a 31-year old calcium entrepreneur, registered the Pets.com web address and launched an online community for pet owners. The site lingered on until its potential was noticed by several(prenominal) entrepreneurs an d come outors. By 1998, Pets.com added e-commerce capabilities and brought web-veteran Julie Wainright to the helm. Her prototypical act was to offer a 50-percent billet in the business to the formidable Amazon.com. Jeff Bezos, Amazons CEO, who took the prospect in his essay to move from books, videos, and CDs into offering consumers anything they might compulsion to find online.

i Along with Amazon, blue-chip venture capitalists gage Winblad Partners, Bowman Capital, and gun Investments LLC raised nearly $110 gazillion in quaternary rounds of private-placement funding by December, 1999. This capital allowe d Pets.com to invest in the essential hardwa! re and human resources to run a true e-commerce site. At this time, Julie Wainright put the new mission statement on the website: Pets.com is move to serving pets and their owners with the best care workable through, merchandises, information, and service. Pets.com is an online retailer of pet products, information, and resources. Offering a broad product selection and clever advise from a staff of pet-industry...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

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