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Wednesday, October 30, 2019

Economics Essay Example | Topics and Well Written Essays - 1250 words - 17

Economics - Essay Example st be unfeasible to break the overall stock exchange market through market timing or expert stock selection, and the only solution to an investor for obtaining higher returns is by buying riskier investments. Efficient Market Hypothesis is divided into three types. These are strong, semi strong and weak. The weak Efficient Market Hypothesis theory says that prices on assets traded such as bonds, stocks, or property already show all past available information for public. The semi-strong Efficient Market Hypothesis states that prices in addition to reflecting publicly available past information also shows that prices constantly change to show new publicly available information. However, the strong Effective Market Hypothesis says that in addition to the above two types of information, prices also show â€Å"insider† information or hidden truths. Although Efficient Market Hypothesis is the foundation of the financial theory today, it is doubtful and highly uncertain. A large number of educational institutions are in favor of Efficient Market Hypothesis but an equivalent number of people are against it. For instance, Warren Buffet, an investor, has been beating the market for quite a long time now which is almost impracticable according to the theory of Efficient Market Hypothesis. Critics of the Efficient Market Hypothesis also draw our attention towards the event of 1987 and many as such when the stock price of Jones Industrial Average (DJIA) came down by 20% in one day as proof that stock prices can diverge to a large extent from their fair market values. There is also proof against and for strong, semi-strong and weak Effective Market Hypothesis. In an answer to the critics, the advocates of Effective Market Hypothesis claim that market efficiency does not ascertain complete certainty about the future but it is a generali zation of the financial market which may be false sometimes. However in practical, market is efficient for purposes of speculation for almost all

Monday, October 28, 2019

Natural habitat Essay Example for Free

Natural habitat Essay Gibson and recorded that, of the 36 participants, 27 infants moved off the centre board. Of this 27 only 3 crossed onto the deep side. These results strongly suggest that almost all babies, at the age of mobility have depth perception abilities. They noticed that most of the infants crawling away from the deep side or cried when called to their mothers. Some infants even touched or patted the glass surface, so they knew that it was solid, but still refused to cross onto it. This is evidence for the idea that humans are particularly visual creatures; even if our other senses are telling us otherwise, we are likely to rely strongly on our vision. Gibson and Walk also noted that several babies moved onto the glass accidentally when trying to move away from it, which shows that accidents like falling off a cliff face will still occur even if the baby has depth perception as they are not as aware of their bodies as adults. Due to the fact that the children were required to be mobile, and this meant the minimum age was six months, Gibson Walk had to use animals as control groups to certify that the babies had not simply learnt depth perception in their first five months through experience and observation in their environment. Animals such as turtles, rats, cats, lambs, kittens, chicks and kids were used. The results of the chicks, kids and lambs were particularly important as all of these animals are precocial and would have had little opportunity in the few hours between birth and being tested to develop depth perception. The chicks, which were all tested within 24 hours of birth all moved onto the shallow side and none crossed over to the deep side. Both kids and lambs also did not step onto the deep side once, and when placed onto the deep side, became distressed and froze still. Rats however, who use their whiskers to navigate, saw little or no preference for either side. This is because they are nocturnal and completely rely on their vibrissae to comprehend their environment. They also found that when the centre board was placed high enough that they could not reach it with their vibrissae, the rats avoided the deep side, showing much more preference for the shallow side. Kittens at four weeks, displayed the same reactions as the lambs, chicks and kids and Gibson and Walk also used dark-reared kittens to investigate the development of the visual system. Kittens that were reared in the dark for the first 27 days of life showed no discrimination between either side. However, when kept in normal lighting conditions, they gained normal depth perception after only one week. Turtles were also tested. Although it was hypothesised that turtles may be attracted to the shiny surface of the glass over the deep side, believing it to resemble water, the turtles also showed levels of depth perception. However, only 76% of turtles managed to avoid the deep side. This large minority suggests that turtles have poor depth perception as a species. This is probably due to their natural habitat; they are less at risk from a fall due to the fact that they spend a majority of their time under water. It is also possible that their depth perception is slightly different to land animals, as they are used to perceiving depths under water, in which distances will appear slightly different. Kids were also used in an alternative test in which they were placed on the shallow side of the glass. The goats appeared fine to stand and move across the surface however when the pattern was lowered, the goats became distressed and froze as soon as it was more than a foot below. The kids never learnt that the glass was solid and therefore safe to stand on, no matter how long they stood on the deep side. Six main conclusions can be draw from this study; human babies have depth perception by the time they are mobile but it is possible this is through experience in their environment before this point. This study also supports the nativist view that we are born with the ability to perceive depth and that the visual system just has to develop for this to be fully functioning (although it does not prove that depth perception is innate). Findings usually fit with the life history and ecological place of the animal being studied (for example, dark reared cats visual systems had not yet developed properly). All animals tested showed depth perception by the age of mobility. Habitat can affect our ability to perceive depth, for example, turtles, whose natural habitat does not require particularly accurate depth perception, show much lower levels of depth perception than other land animals. Studies with rats in which the experimenter changed the size and shape of the pattern to eliminate certain cues suggested that shape and motion cues need to develop over time whereas motion parallax is innate (supported by Yonas et als study into babies depth perception in photographs).

Saturday, October 26, 2019

Eulogy for Grandfather :: Eulogies Eulogy

Eulogy for Grandfather When I was little, if you couldn't find me, I could be anywhere— up a tree, under the covers, in the closet, even hiding in the bathroom where I couldn't be disturbed... but almost always with a book. Friends even through college would ask how it was that I gobbled up words like peanut butter. Usually, I would just shrug and say, â€Å"I have no idea where it came from!† Thinking back, though, it's so obvious— how could I miss it? My GungGung took such an amazing interest in books that one of my lasting childhood memories is him sitting in that armchair in the corner of the Ross Road house, under a pool of lamplight, poring over some biography of a thousand pages. My mom and two uncles used to joke that if an earthquake or fire hit Palo Alto, my grandfather would never notice, because he would be so wrapped up in his reading. I used to think, wandering around that Ross Road living room and looking at the shelves overflowing with books, that hopefully some day I would be able to cook like my grandmother and read thousand-page books like my grandfather. I also secretly thought that GungGung must be bursting with words, because so many went in... but so few came back out. At least when I knew him, he was not a man of many spoken words. On occasion, an old friend would stop by, and then I would be astounded by their animated back-and-forth. Usually, though, my grandfather was very quiet. I heard amazing stories of his studies in Paris, his political involvement in the Young China Party, and his years at the United Nations, but never from him. He never boasted, and I would never know these stories if it weren't for my mom and two uncles, who were so proud of their dad. So much of what I know of my grandfather is pieced together from these stories that have trickled down from relatives and friends, and PoPo's photographs that I love to look at. In those, I see a wholly different GungGung— someone who wasn't a GungGung yet, someone laughing tremendously with friends on a beach in Paris (wearing a very fashionable 1920's bathing suit!), someone who, as my mom was fond of saying, looked like a Hollywood movie star, someone striking a debonair pose in my grandmother's garden with a guitar. Eulogy for Grandfather :: Eulogies Eulogy Eulogy for Grandfather When I was little, if you couldn't find me, I could be anywhere— up a tree, under the covers, in the closet, even hiding in the bathroom where I couldn't be disturbed... but almost always with a book. Friends even through college would ask how it was that I gobbled up words like peanut butter. Usually, I would just shrug and say, â€Å"I have no idea where it came from!† Thinking back, though, it's so obvious— how could I miss it? My GungGung took such an amazing interest in books that one of my lasting childhood memories is him sitting in that armchair in the corner of the Ross Road house, under a pool of lamplight, poring over some biography of a thousand pages. My mom and two uncles used to joke that if an earthquake or fire hit Palo Alto, my grandfather would never notice, because he would be so wrapped up in his reading. I used to think, wandering around that Ross Road living room and looking at the shelves overflowing with books, that hopefully some day I would be able to cook like my grandmother and read thousand-page books like my grandfather. I also secretly thought that GungGung must be bursting with words, because so many went in... but so few came back out. At least when I knew him, he was not a man of many spoken words. On occasion, an old friend would stop by, and then I would be astounded by their animated back-and-forth. Usually, though, my grandfather was very quiet. I heard amazing stories of his studies in Paris, his political involvement in the Young China Party, and his years at the United Nations, but never from him. He never boasted, and I would never know these stories if it weren't for my mom and two uncles, who were so proud of their dad. So much of what I know of my grandfather is pieced together from these stories that have trickled down from relatives and friends, and PoPo's photographs that I love to look at. In those, I see a wholly different GungGung— someone who wasn't a GungGung yet, someone laughing tremendously with friends on a beach in Paris (wearing a very fashionable 1920's bathing suit!), someone who, as my mom was fond of saying, looked like a Hollywood movie star, someone striking a debonair pose in my grandmother's garden with a guitar.

Thursday, October 24, 2019

Development of pre-dried and blended lime mortars for the ready-mix market

Mortar is a mixture of sand, a binder such as cement, and water. This mixture is used in masonry construction to fill the gaps between the bricks and blocks used in construction. It is applied as a paste during construction, and then later sets hard, holding the blocks, or bricks together firmly. It can also be used to fix parts of a construction where its original mortar may have been washed away. Currently, mortar can be either mixed on site, or factory-produced ready-to-use mortar can be bought. (Allen, 2003)Ready-to-use mortars are replacing on-site mixed mortars, due to their advantages over on-site mixed mortar. They are made in factories under tightly-controlled conditions and delivered to site, ready to use. They have guaranteed mix proportions and overcome any potential problems relating to site mixing. They contain accurate cement ratio in the mixture. This is because the cement content is controlled in the production factory, where accurate measuring techniques are put int o use.The factory-made mortars also offer the advantage of consistence in quality, since the mixing procedures and contents are constant in the factories. This also results to consistence in strength and color. Since all the mixing is done in the factory, using these mortars reduces mixing and labor costs, and also reduces wastage of materials that is experienced during mixing of mortar on site. Health and safety on site is improved, as worker’s direct contact with the mortar is reduced.Wet ready-to-use mortars are stored in tubs on site and require no further mixing. They have a retarding agent, which makes them fully usable for a certain period of time, normally around 36 hours.Dry ready-to-use mortars are stored in silos or bags. Silos are delivered to site complete with integral mixers and requiring only power and water supplies to be connected.The factory-produced silo mortars offer a range of mix proportions and overcome many potential  problems experienced in on site mixing. The silo is delivered to site, complete with integral mixer. Once power and water supplies are connected, mortar can be produced as required. The rate at which water is added can be controlled to achieve the required consistency. The silos can either be single-compartment or two-compartment.(http://www.mortar.org.uk/)Since the factory produced silo mortars are of guaranteed composition, and are thoroughly mixed, they will therefore provide satisfactory durability. However, the designer still has theresponsibility to specify the correct mortar designation for the type of structure, exposureconditions and type of masonry units. In hot conditions some stiffening may occur which may be corrected by the addition of a small amount of water followed by trowel mixing on the spot board in the traditional manner. Once the initial set has started the mortar must not be reconstituted in a mechanical mixer or by any other method.The setting of cement is affected by weather and will proc eed more slowly when it is colder.This factor is taken into account when the mortars are manufactured but subsequentsignificant reductions in temperature may increase the retardation period and extend theworking life and will have no adverse effect on the masonry. It is inadvisable to proceed with the construction of masonry whilst the temperature is below 3 ºC and falling. If the mortar freezes any frozen material or crust should be discarded.Currently Used BindersPortland cement mortar is made by mixing Portland cement, which in this case is the binder, with sand and water. This type of mortar was invented in the mid-nineteenth century, as part of scientific efforts to develop stronger mortars than those that existed at the time. It was popularized during the late nineteenth century.   One of its main advantages is that it sets hard and quickly, increasing the speed of construction.However, it is not advisable for it to be used for the repair of older buildings constructed in lime mortar, because this type of binder lacks the flexibility, softness and breathability of lime that is required for such functions for proper function. Sulfate-resisting Portland cement may be used to replace ordinary Portland cement in cement:sand, cement:lime:sand and cement:sand with plasticizer mortars to reduce sulfate attack, in cases where wet conditions might be prolonged in the presence of soluble sulfates either in the ground or in clay bricks.Polymers are other types of binders, which are used in conjunction with cement hydrate binders of conventional cement mortar. The polymeric binders include latexes or emulsions, redispersible polymer powders, water-soluble polymers, liquid resins and monomers. The mortar made using this combination of binders has low permeability, and it reduces cases of drying shrinkage cracking, and its mainly designed for purposes of repairing concrete structures. An example of polymeric binders is MagneLine (Allen, 2003).Masonry cement itself is a pre-mixed, complete binder. Normally masonry cement contains roughly  ¾ of ordinary Portland cement,  ¼ of an inert fine mineral filler, and then a powdered air-entraining component is added. Because of this make-up of the material and the air-entrainment, masonry cement mortars are made up with proportions differing from the other mortar types.Polymer cement mortars (PCM) are the materials which are made by partially replacing the cement hydrate binders of conventional cement mortar with polymers. The polymeric admixtures include latexes or emulsions, redispersible polymer powders, water-soluble polymers, liquid resins and monomers. It has low permeability, and it reduces the incidence of drying shrinkage cracking, mainly designed for repairing concrete structures. Example: MagneLineAnother binder is pozzolana. Pozzolana is a fine, sandy volcanic ash, originally discovered and dug in Italy, but later at a number of other sites.   It is found in various colours: black, w hite, grey and red. When finely ground and mixed with lime, it acts as Portland cement and makes a strong mortar. The mortar made using this composition has the advantage that will also set under water.Non-hydraulic or semi-hydraulic limes are other types of binders. These, however, have insufficient setting and hardening strength, hence they are not considered as suitable total binders, but may be added as a binder constituent to produce a cement: lime: sand mortar.Using LimeLime mortar is created by mixing sand, slaked lime (the binder) and water. In making lime mortar, Limestone is burnt in a kiln to form quicklime, which is then slaked (mixed with water) to form slaked lime, either in the form of lime putty or of hydrated lime powder. Sand and water are then added to form the mortar. This kind of lime mortar, known as non-hydraulic, sets very slowly through the process of reaction with the carbon dioxide in the air (Boynton,1980).The speed of set can be increased by using impure limestones in the kiln, to form a hydraulic lime that will set on contact with water. Another alternative is the use of   a pozzolanic material, such as calcined clay or brick dust, which is added to the mortar. This will have the same effect of making the mortar set reasonably quickly by reaction with the water in the mortar.Lime mortar is considered breathable, because it will allow moisture to freely move through it, and then evaporate from its surface. It remains slightly flexible, even when it is set, and it will let walls move without cracking too much. Lime mortars also repair fine cracks themselves as rainwater slowly deposits fresh calcium carbonate taken into solution from the surrounding lime mortar, hence the fine cracks end up repairing themselves.Lime mortar is not mixed in the same way as cement mortars, which are simply turned over and over,with occasional chopping. In order to make a strong lime mortar, it is essential to coat each particle of aggregate with lime paste, hence the   pile of mortar, after initially mixing in the aggregates with a shovel, must be beaten with pick axe handles in addition to chopping and turning. The longer mixing and beating can be prolonged the better and more efficient the mortar will be. It is also of importance that only the smallest amount of extra water is added during the mixing stage. One must not pour lots of water in an attempt to make mixing easier. Adding the extra water will severely weaken the mix, causing a lot of shrinkage and cracking during drying.Its also of utmost importance that the required ratio of aggregate to binder be maintained. After the mixing process, the mortar should be stored for as long as possible before putting it into use. The purpose of this is to enable the lime to completely coat every particle of aggregate, forming an efficient and well bound mortar. On the contrary, if this does not take place the lime mortar will not completely bond with the aggregate. (Boynton,1980) .During this storage period, the lime particles become smaller as they mature and develop closer contact with the aggregate.The basic manufacturing process of non hydraulic lime for constructional purposes involves the following; quarrying calcium carbonate (CaCO3), commonly in the form of limestone, chalk or shell. This is then heated in a kiln at around 700-900 °C, at which temperature, carbon dioxide is pressurized and disassociates itself from the raw material, forming calcium oxide (CaO), or quicklime.When the calcium oxide (quicklime) is combined with water (referred to as the slaking process), it reacts violently, breaking down to form calcium hydroxide (Ca(OH)2) (slaked lime). At this stage two forms of material are achievable, a hydrated lime (a dry powder slaked with a minimum of water) or a lime putty (a wet material slaked with an excess of water). To make a basic mortar, the calcium hydroxide is then mixed with sand (and water if made from a dry hydrated lime). The fi nal stage in this process is the setting of the lime in which the carbon dioxide is reabsorbed back into the calcium hydroxide to form calcium carbonate, generally in the form of calcite. This process is known as carbonation.When we use a fresh lime mortar for mass masonry construction the amount of calcite present depends upon the degree to which the carbonation of calcium hydroxide has occurred. In walls that are relatively thick the ability of CO2 to diffuse through the fabric is often reduced. In addition an increase in the hydraulicity in the hydraulic lime can also inhibit the diffusion of CO2 into the wall core due to higher quantities of relatively dense calcium silicate hydrates (C-S-H) and calcium aluminate hydrates (C-A-H). It is clear that in this situation we would have both lime in the form of calcium hydroxide and calcite forming the mass of the mortar with the calcium hydroxide being noted in regions in which CO2 cannot effectively penetrate.Generally speaking calciu m hydroxide is considered to be free lime, which Allen (2003) define as:Lime in a mortar or hydraulic lime which remains as calcium hydroxide and has not yet converted or combined with a pozzolan or other minerals or compounds. It is more soluble than calcium carbonate and can be transported within the pore solution and is available for deposition to heal fine cracks – autogenous healing. Not to be confused with free present as calcium oxide in Portland cement, which is much lower quantity and is a measure of efficiency of burning, i.e. low free lime equals well burnt Portland cement.It is clear that calcium hydroxide (Ca(OH)2)/free lime is highly soluble when compared with other components within the mortar. It is however, important to emphasize that calcium carbonate (CaCO3) is also soluble in water, although 100 times less soluble than calcium hydroxide. Although the solubility of CaCO3 is low it does contribute to the overall quantity of lime that can enter into solution and cannot therefore be discounted from this study.The ability of both calcium carbonate (CaCO3) and calcium hydroxide (Ca(OH)2) to dissolve is a function of the water temperature and both decrease with an increase in temperature.Boynton (1980) further emphasises that â€Å"solubility decreases steadily as temperature is raised above 0 °C†. It is clear that the conversion of calcium hydroxide into calcite is extremely important in preventing dissolution and potential migration especially in saturated masonry conditions.It is the author's view that both calcium hydroxide and calcium carbonate components of the mortar can be viewed as high and low solubility, with low being associated with calcite (CaCO3) and other polymorphs, such as aragonite and vaterite, and high with calcium hydroxide (Ca(OH)2). However, it must be emphasised that different solubility levels may also be associated with different polymorphs of CaCO3 i.e. calcite and aragonite, and may be explained by the different relative surface areas of the crystallites.In addition, the solubility of both CaCO3 and Ca(OH)2 can be seen as a function of not only the temperature of the water but also the concentration of CO2 dissolved into the water and the presence of other solutes such as calcium chloride.The relationship between temperature and solubility illustrates that those buildings exposed to high levels of cold rainfall may be more vulnerable than their counterparts in warmer climates.Why Select lime?The use of lime as the binder has a number of advantages over Portland cement. Mortars and plasters made with no lime and a low percentage of Portland cement will end up having low workability (the correct combination of flow, water retention and cohesiveness), they will also be porous and will not be so durable. If an attempt is made to overcome this by increasing cement, other problems such as harshness, brittleness and shrinkage will in turn tend to occur.Lime is a much better binder than c ement in plasterwork. Although its setting will be slow, the result will look better and the softer surface will be less prone to cracking. Lime mortars have a high degree of workability which is highly desirable in mortars and plasters. Due to the slow setting property of lime mortars, they allow mixing in large quantities without fear of going off before use.In harsh climatic conditions, lime mortars and plasters may not be very durable but this can easily be overcome by the use of hydraulic limes or the addition of a small percentage of Portland cement into the mix. Siliceous materials, known as pozzolanas (eg volcanic ash and rice husk ash), can also be mixed with lime to improve its strength and durability.Architects are increasingly becoming aware of the problems of Portland cement mortars and many now specify blended lime-Portland cement mortars. Recently, lime has played a leading role, worldwide, in the conservation of old buildings, most of which were built in the ‘p re-Portland cement' era. It is well recognized that successful preservation of ancient monuments, such as churches, castles and other historic sites, necessitates the application of the same binding systems as were used originally. Attempts in the past at patching up these buildings with ordinary Portland cement-based mixes have invariably led to even greater problems of decay occurring at a later stage. (http://environment.uwe.ac.uk/video/cd_new_demo/conweb/walls/mortars, retrieved 29th sept 2008)ReferencesAllen, G. (2003), Hydraulic Lime Mortar for Stone, Brick and Block Masonry, Donhead, Shaftesbury,Boynton, R.S. (1980), Chemistry and Technology of Lime and Limestone, 2nd ed., John Wiley & Son, New York, NY, .Beckman, P. (1995), Structural Aspects of Building Conservation, McGraw-Hill, New York, NYhttp://www.mortar.org.uk/ , retrieved 29th sep. 2008http://environment.uwe.ac.uk/video/cd_new_demo/conweb/walls/mortars, retrieved 29th sept 2008

Wednesday, October 23, 2019

Mumtaz Mahal

Arjumand Banu Begum  (also called  Mumtaz Mahal) was the third  wife  of  Shah Jahan. Mumtaz Mahal (meaning ‘Jewel  of the  palace') was the  nickname  her husband gave to her. Mumtaz Mahal was born in  April  1593  in  Agra, India. Her father was the  Persian  noble  Abdul Hasan Asaf Khan, the brother of  Nur Jahan. Mumtaz was a  Muslim  and fell in love with and married her cousin,  Shah Jahan, later to be the Mughal emperor on  May 10,  1612  at the age of 19. She was his third wife, and became his favorite. Shah Jahan and Mumtaz Mahal were married for 19 years. They had thirteen children together. Seven of the children died at birth or at a very young age. Mumtaz travelled with Shah Jahan and his army as he carried out  military campaigns. Mumtaz Mahal supported Shah Jahan and they respected each other very much. Mumtaz Mahal died on  June 17,  1631  in Burhanpur in the Deccan (now in  Madhya Pradesh) during the birth of their fourteenth child, a daughter named Gauhara Begum. She had been with her husband as he was fighting a campaign in the Deccan Plateau. Her body was kept at Burhanpur in a walled pleasure garden known as Zainabad. A popular story says that on her deathbed, her last wish to the emperor was for a  symbol  or a  monument  to their love. She also asked her husband not to marry anyone else. The emperor promised immediately. Her body was buried in the  Taj Mahal  in Agra. After she died, Shah Jahan went into  mourning  for a year. When he appeared again, his hair had turned white, his back was bent, and his face worn. Jahan's eldest daughter, Jahanara Begum, slowly brought him out of mourning and took the place of Mumtaz at court.

Tuesday, October 22, 2019

Word Choice Amount vs. Number - Proofeds Writing Tips Blog

Word Choice Amount vs. Number Word Choice: Amount vs. Number It can be tempting to think that the subtleties of word choice don’t a major difference to your work. But whether you’re writing an academic paper, a business report or even a novel, picking the right words for the right situation can make your writing stand out from the crowd. Getting words confused or mixed up, on the other hand, can detract from an otherwise great piece of work. Take the words amount and number, for instance. Both are terms used to deal with quantities, so many people use them interchangeably. But they do in fact have importantly distinct meanings, so using the wrong one makes it harder for the reader to follow exactly what you mean. Worry not, though! Here at Proofed we are dedicated to helping people express themselves fully and clearly, so we’ve prepared this little guide on how to use amount and number correctly. Amount (Uncountable Quantities) Typically, when used as a noun, the word amount refers to the sum or whole of a quantity which would be difficult or impossible to count, for example: There is a large amount of sand in the desert. It can also be used as a verb, meaning to total or equal: After the financial crash, losses amounted to four billion dollars. Number (Countable Quantities) The word number, of course, can refer to figure (e.g., 1, 2, 3). In this context, though, we’re interested in its use as an expression of quantity: The number of people at the party was enough to cause a problem. The key is that â€Å"number† refers to a specific, countable quantity. This is made clearer if we think about how â€Å"number† can also be used as a verb: After reading the note, David knew his days were numbered Here â€Å"numbered† indicates a limited quantity of days which could be counted. Amount or Number? One way of working out which word to use is to ask yourself whether the quantity described could be counted. For instance, the phrase â€Å"a large number of sand† wouldn’t make sense because â€Å"sand† is an uncountable noun. So if you’re referring to an unspecified but countable quantity of something, such as pebbles or people on a beach, use â€Å"number.† But if you’re referring to something you can’t count, such as happiness or water, the word you need is â€Å"amount.† You can find more advice on vocabulary in the word choice archive section of our academic blog. And don’t forget that Proofed’s expert proofreaders are available to provide guidance on word choice, grammar, spelling and formatting for everything from resumes to PhD dissertations. Why not upload a free 500-word sample today and see if Proofed can help put the finishing touches on your written work?

Monday, October 21, 2019

MUSIC Romantic Era - Extending The Boundaries Example

MUSIC Romantic Era MUSIC Romantic Era Romantic Era - extending the boundaries Music during the Romantic Era was characterized by extending the rules which were restricted or formally structured during the Classical Era. Composers during the Romantic Era extended the boundaries in terms of exploring diverse possibilities in movement, harmonies, rhythm, melody and tones, among other musical elements. There were schools of thought during the era that were delineated in terms of extending the rules conservatively or defying any boundaries and restrictions. Composers such as Schubert and Brahms manifested a more conservative approach in extending the boundaries of their musical compositions. Franz Schubert’s creative invention of the art song or a form of Lied actually exemplified an extension of boundaries in terms of blending poems and music. Joahnnes Brahms’ Hungarian Dances, on the other hand, exemplifies the composer’s innovative exploration of culture from foreign land. Composers who pushed the bou ndaries were Berlioz and Wagner known to have challenged musical rules of that era. Richard Wagner was notoriously known to have gained controversy during the era due to his extending the boundaries excessively. He was chosen as the favorite composer of the Nazis. Berlioz was famous for challenging musical boundaries through his famous composition, Symphonie fantastique,  a unique and innovative structure of musical score which attempted to relay a story with the use of musical instruments alone. In terms of being coined as entering the â€Å"dark side† due to pushing the boundaries of defying rules in dynamics and expressions, one’s personal contention is that these composers were just exploring the extent or limits to the expressions they could manifest from their compositions. Richard Strauss was viewed to have entered the dark side when he chose to remain in Germany during the WWII to assume the post of a Jewish conductor that was reportedly removed by the Nazis. However, their analogies to entering the dark side could be interpreted as the era coincided with the Nazi regime whose members also favored composers of those times – but not necessarily meaning that their goals and commitments mirror those identified in notoriety.

Sunday, October 20, 2019

The Many Ways to Use Spanish Bajo in a Sentence

The Many Ways to Use Spanish Bajo in a Sentence Bajo is a common Spanish preposition, adjective, and adverb that means being low in some way, either figuratively or literally or under something. Also,  bajo  is used in common idioms  usually as a preposition. Bajo Used as an Adjective As an adjective, common translations include low or short, and bajo can also be used to indicate contemptibility or lack of intensity. Spanish Sentence English Translation Mi prima es baja para su edad. My cousin is short for her age. No es necesario tratar esta enfermedad de bajo riesgo con quimioterapia. It is not necessary to treat this low-risk illness with chemotherapy. El valle bajo es rico en historia. The low valley is rich in history. Tenemos problemas de baja calidad de la seà ±al inalmbrica. We have problems with poor quality of the wireless signal. Alberto cayà ³ en los ms bajos pecados durante los dos aà ±os. Alberto fell into the basest sins during the two years. La clase baja sufre las consecuencias de su reforma polà ­tica. The lower class is suffering the consequences of his political reform. Son capaces de los ms bajos actos de violencia. They are capable of the vilest acts of violence. La presià ³n sanguà ­nea baja puede ser un signo de enfermedad. Low blood pressure can be a sign of sickness. Bajo as an Adverb Although more commonly used as an adjective, bajo can be used as an adverb that means quietly or softly. For example, Si  habla  bajo, es  necesario  elevar  volumen  del  micrà ³fono, which means, If you speak softly, you need to turn up the microphone volume. Another way bajo can be used as an adverb is when describing something falling or flying low as in low to the ground. For example, El pjaro  volaba  muy  bajo, which means, The bird was flying very low. Bajo as a Preposition Bajo can serve as a preposition and can almost always be translated as under. Spanish Sentence English Sentence El gato est bajo la cama. The cat is under the bed. La vida bajo el mar es muy difà ­cil. Life undersea is very difficult. Un barco mercante encallà ³ bajo un puente. The merchant ship ran aground under a bridge. Los compresores principales estn bajo el coche. The main compressors are under the car. Correr bajo la lluvia es ms gratificante que hacerlo en seco. Running in the rain is more rewarding than doing it when it's dry. Bajo Used in Idioms or Borrowed Phrases Bajo can also be a preposition with an indefinite meaning when it is used as an idiom or expression. Many of these figurative expressions correspond to similar ones in English, some of which are likely calques. A  calque or  loan translation  is a  word  or  phrase  borrowed from another  language  by  literal, word-for-word translation. Spanish Expression English Translation bajo arresto under arrest bajo circunstancias normales under normal circumstances bajo condicià ³n de que under condition that bajo construccià ³n under construction bajo control under control bajo cubierto undercover bajo fianza on bail bajo la influencia under the influence bajo investigacià ³n under investigation bajo juramento under oath bajo la mesa under the table bajo ningà ºn concepto in no conceivable way bajo palabra on parole bajo peso underweight bajo presià ³n under pressure bajo protesta under protest Words Related to Bajo Bajar, is a related verb to bajo, which often means to lower or to get down. Related adverbs are abajo and debajo, which often mean underneath, or down there.

Saturday, October 19, 2019

Evans and Ogbu's Theories Assignment Example | Topics and Well Written Essays - 1500 words

Evans and Ogbu's Theories - Assignment Example Evans has identified that the Social Reproduction Theory has ignored the patterns of social structures and relationships; the theory states that "social action and interaction recreated the social structures and relationships over time and across space", which is objectionable because such social interactions have injected the elements of vanity, pride, fear, and hatred i.e. social exploitation and injustice. The Social Reproduction Theory has failed on the economic side, the theory has failed to justify and explain the existence of economic and social injustice, and rise in poverty even in the presence of interactive-social structures. This concept has been responsible for the increase in capital accumulation, which has deprived the underprivileged of recovery. Evan has suggested that the theory has failed "in the reproduction of the capital structures and the infrastructure that are necessary to carry on economic activity over time". Evan has identified the ignorance towards a biol ogical aspect of the human and social growth, the growth of human society is not by the virtue of social and economic structure, it shall include consideration towards "daily and generational parts of reproduction".The community and social factors have identified the integration of "anthropological and sociological theory". The Cultural Reproduction Theory has focused upon the relationship between the system and community forces, these forces are not proportional to each other however these certain share influence upon each other. The theory has explained that "system forces facilitated a set of communal responses which became strong enough instituted and widely enough shared to become community forces"; Evans has warned that irrespective of such system, any form of discrimination based upon cultural, racial and social heterogeneity, and shall inflict certain responses from involuntary minorities. Evans suggested that the theory has ignored the frequency of impact of specific social forces, such impact does not require "formative period to produce an everlasting result". The Cultural Reproduction Theory has discussed the influence of continuous changing community and system; however, it has failed to deliver significance and contribution of such special force/s. This theory has explained the translation of the cultural practices from family to family, and generation to generation; however, such translation has ignored the essence and role of the social forces which in the middle of the process have the capability to vary the translation or its interpretation. This theory has revealed the cultural reproduction based upon social influences but has ignored the notion of pluralism and convergence between varied cultural practices and perspectives.  

Friday, October 18, 2019

Compare and contrast the flood story Essay Example | Topics and Well Written Essays - 1000 words

Compare and contrast the flood story - Essay Example Despite the chronological and spatial disparity between the Epic of Gilgamesh and the Hebrew Bible, striking similarities abound between them, as shall be seen in the ensuing discussion. The Hebrew Bible and the Epic of Gilgamesh agree that the global flooding took place in ancient times. For instance, the Chaldean Flood Tablets have been established to date back to at least 2000 BC, while the Genesis account, 1450-1410 BC. It is also interesting to note that in both accounts, the universal flood is presented as divine intervention. For instance, in the Chaldean Flood Tablets, there is a description on how Ea, the Babylonian deity reaching a decision to extirpate all life, with the ark dwellers being the only exception. It is for this reason that Ea, the creator of heaven and earth chose Utnapishtim and instructed him to make a six-storey ark. In Genesis, the flood is also a divine intervention by the Judeo-Christian God, Jehovah. He decides to end life forms on earth, chooses (to save) Noah and his family and instructs Noah on how on make the ark. Heidel divulges that in both cases, the flood is universal and brings an end to life forms, particularly, mankind, terrestrial life and all flying species. The flood covered all physical features such as land and mountain. Because of this, an ark is given to the main character. In the Hebrew Bible, the main character is Noah, while in the Epic of Gilgamesh, it is Utnapishtim. In both accounts, Noah and Utnapishtim are chosen because they are righteous men. It is also important to note that in both accounts, the arks are very huge, so that they can contain different animal species. Both arks in Genesis and the Epic of Gilgamesh have at least a door and a window (Heidel, 44). In both accounts, samples of animal species were to be taken aboard the ark. The animals are taken in male-and-female, for the purpose of

Does a Persons Own Natural Microbial Gut Flora Contribute to Obesity Research Paper

Does a Persons Own Natural Microbial Gut Flora Contribute to Obesity - Research Paper Example Numerous species of bacteria are known to have evolved, grown and lived in the human intestine. Scientist such as Delzenne and Cani argue that the human gut is a habitat for between 300 and 500 different species of bacteria (277). Other scientists ascertain that the human intestine is a microbial ecosystem that contains more than 100 trillion microorganisms (Ley, Turnbaugh, Klein and Gordon 1023). The bacteria in the human gut have been linked to obesity by many research findings. This essay will investigate and report whether a person’s own natural microbial gut flora contribute to obesity. Traditionally, the key players linked to obesity have always been diet, exercise, lifestyle and one’s genes. The less one moves, the less the calories they burn and the more they are likely to eat, hence retaining a lot of calories and increasing the chances of being obese. This equation has sometimes been influenced by one’s genes. However, Simon and Gorbach (174) argue that the above mentioned factors do not adequately explain every obesity case that is reported. Researchers are continually discovering another factor that contributes to the rapid increase in one’s body weight; the bacteria in one’s gut. Until recently, the bacteria in the human gut have been ignored as potential causes of obesity. ... Most of these microbes are scientifically proven to perform a wide range of vital bodily functions such as helping in the regulation of calories that the human body receives from food. These calories would have otherwise been stored by the body as fat; hence these microbes can simply be said to aid in the regulation of weight (Simon and Gorbach 174). According to a new study published in the International Diary Journal of Health, the particular type and balance of microbes harbored by the human body in the guts can either contribute to the body becoming lean or obese. These microbes have the capacity to manipulate themselves so as to potentially change the weight of the body (Delzenne and Cani 279). Many scientific studies conducted on mice and human volunteers have advanced the understanding of microbiomes and the effects that they have on health, obesity and metabolism. A lot of metagenomic studies have demonstrated that certain types of gut microbiota have the ability to either pr edispose or protect the host’s body from obesity (Turnbaugh, Ley, Mahowald, Magrini, Mardis and Gordon 1027). Through these studies, microbiota transplantations were done in germ-free murine models, revealing that the traits of obese-type gut flora which can efficiently extract energy are transmissible. These scientific studies have also shown that there are certain well known methods through which these microbiomes may a lead to obesity (Delzenne and Cani 280). These methods are through triggering systemic inflammation, promoting the deposition of fat and increasing the harvest of dietary energy. Tsai and Walter (307) suggest that future obesity treatments may require the use of prebiotics and

Thursday, October 17, 2019

Why the government should not cut schools budget Research Paper

Why the government should not cut schools budget - Research Paper Example Education makes a person perfect. The differences between an educated person and an uneducated person can be witnessed in the behaviors. The educated person may get better social acceptance because of his better behavior and superior abilities in tackling life problems The main purpose of education is to develop good citizens. In other words, lack of education may result in the development of antisocial elements of unhealthy citizens. Moreover, education is one of the essential requirements for achieving a better profession. In the current world, only the educated person will be capable of meeting the professional challenges. A person who does not have ideas about the changing trends in the world may not be a success in his profession. In short, the importance of education in human life cannot be underestimated at any circumstances. However, there are tendencies to cut down the educational budgets by the governments. Government often cites lack of funds for cutting down the education al budgets. In a heavily globalized current world, governments are trying to cut down their expenses in public services or stay away from public utility services. Privatization of educational sector may result in increased educational costs which may prevent people from attending schools and colleges.This paper argues that the government should never cut down the educational budget or stay away from executing their basic responsibilities of giving proper education to its citizens. One of the toughest blows and most shocking hypocrisies of the Bush education budget is his plan to entirely end the Perkins Loan Program, which historically has forgiven student loans for qualified teachers as inducement for them to teach in schools serving students from low-income families, students with disabilities, or in the fields of mathematics, science, foreign languages, or bilingual education (White) It should be noted that Bush had no hesitation in spending trillions of dollars for wars. He unde restimated the values of education and the social changes education can bring to the society. Education drives a person from a known to unknown world. Current world is a mysterious one and our knowledge about the current world is limited when we consider the hidden things in this world. Better knowledge about the world is essential for better living. This knowledge can be provided to the children only through education. Cutting down of educational budgets may increase the chances of intrusion of private institutions in educational sector. Intrusion of private people in educational sector may further commercialize the educational world. Education should be considered as a divine process and commercialization of education should be prevented as much as possible. Cutting down of educational budgets will prevent proper interference of government in the educational sector and the private business people may exploit the possibilities. Knowledge is exploding from all corners and the advanc ements in science and technology are immense. However, educationalists all over the world have strong doubts about how well the governments able to deliver this knowledge explosion to the students. In other words, the quality or standards of education at present is questionable. Some people believe that the standards of the education improved a lot with the introduction of new curriculum strategies like problem solving methods rather than lecture based methods.

Monastic Buddhism in South East Asia Research Paper

Monastic Buddhism in South East Asia - Research Paper Example Within a modern context, Buddhism may be divided into two separate schools which are known as Theravada, also known as ‘Southern’, Buddhism and Mahayana, which is called ‘Northern’, Buddhism. Theravada is the main tradition within Sri Lanka and it is thought that this country has had the most ancient incessant history of Buddhism. (Kapstein, 1087) Mahayana, on the other hand, is the leading Buddhist tradition found in Tibet and, although the geneses of this tradition are debatable, it is a diverse and varying tradition from that of the Theravada. (Jones, 121) The Theravada and Mahayana Buddhist conventions share ordinary viewpoints such as the Four Noble Truths, the Eightfold Path and Dependent Origination. Other similarities include similar principles such as Anicca, Dukkha, Annata, Sila, Samadhi, and Panna. In addition to this, the two traditions also share a rejection of the notion of a supreme creator. However, Theravada and Mahayana differ on some impor tant aspects such as the final goal of practice and their perspective on the notion of Buddha-nature as well as other doctrinal differences. There are neither rites of passage nor a special ceremony in becoming Buddhist. There is a long process of disciplinary training and education given to those seeking to become a monk (Bhikkhu). Anyone seeking to become a Bhikkhu is known as a novice. ... ly and no other monks has any objection to the given answers, this person is acknowledged into the Sangha, the monk community, and in this way, their training commences. Southeast Asian Countries and Monastic Education According to historical findings, Thaton was an operational port of call on the course between India and other prominent countries of southeastern Asia. From religious perspective, missionaries happened to come regularly from the eminent mission training centers of Conjeeveram and Amaravati and proceeded on from there to Cambodia, Thailand, and Java. At that time, though, these missionaries were Theravada Buddhists and the region around Thaton remained Theravada, it should be kept in mind that side by side with the stretch of Theravada, there was also a tough Mahayana movement from China, Malaya, Cambodia, and northern India. When King Anawrahta controlled to the throne in Pagan in northern Myanmar, he was not happy with the religious practice of his people, which was a weird combination of Tantrism, Mahayana, and Hinduism. So, when he held meeting the Arahat Shin Arahan and came to know about the simple yet reflective teaching of the Theravada, he was instantly converted and requested the Arahat to stay at Pagan for the establishment of the Dhamma. At Arahan's suggestion, King Anawrahta asked the king of Thaton for some relics and copies of the Tipitaka, and when he was refused, he attacked and occupied Thaton and brought to Pagan all the relics and copies of the Tipitaka as well as a large number of monks to sermonize the Dhamma. He ruled over most of Myanmar, established communications with the Buddhists of Ceylon, and started a great building program at Pagan which continued for two centuries until the country was overrun by the armies of Kublai

Wednesday, October 16, 2019

Why the government should not cut schools budget Research Paper

Why the government should not cut schools budget - Research Paper Example Education makes a person perfect. The differences between an educated person and an uneducated person can be witnessed in the behaviors. The educated person may get better social acceptance because of his better behavior and superior abilities in tackling life problems The main purpose of education is to develop good citizens. In other words, lack of education may result in the development of antisocial elements of unhealthy citizens. Moreover, education is one of the essential requirements for achieving a better profession. In the current world, only the educated person will be capable of meeting the professional challenges. A person who does not have ideas about the changing trends in the world may not be a success in his profession. In short, the importance of education in human life cannot be underestimated at any circumstances. However, there are tendencies to cut down the educational budgets by the governments. Government often cites lack of funds for cutting down the education al budgets. In a heavily globalized current world, governments are trying to cut down their expenses in public services or stay away from public utility services. Privatization of educational sector may result in increased educational costs which may prevent people from attending schools and colleges.This paper argues that the government should never cut down the educational budget or stay away from executing their basic responsibilities of giving proper education to its citizens. One of the toughest blows and most shocking hypocrisies of the Bush education budget is his plan to entirely end the Perkins Loan Program, which historically has forgiven student loans for qualified teachers as inducement for them to teach in schools serving students from low-income families, students with disabilities, or in the fields of mathematics, science, foreign languages, or bilingual education (White) It should be noted that Bush had no hesitation in spending trillions of dollars for wars. He unde restimated the values of education and the social changes education can bring to the society. Education drives a person from a known to unknown world. Current world is a mysterious one and our knowledge about the current world is limited when we consider the hidden things in this world. Better knowledge about the world is essential for better living. This knowledge can be provided to the children only through education. Cutting down of educational budgets may increase the chances of intrusion of private institutions in educational sector. Intrusion of private people in educational sector may further commercialize the educational world. Education should be considered as a divine process and commercialization of education should be prevented as much as possible. Cutting down of educational budgets will prevent proper interference of government in the educational sector and the private business people may exploit the possibilities. Knowledge is exploding from all corners and the advanc ements in science and technology are immense. However, educationalists all over the world have strong doubts about how well the governments able to deliver this knowledge explosion to the students. In other words, the quality or standards of education at present is questionable. Some people believe that the standards of the education improved a lot with the introduction of new curriculum strategies like problem solving methods rather than lecture based methods.

Tuesday, October 15, 2019

Social Implications of the Computer Revolution Research Proposal

Social Implications of the Computer Revolution - Research Proposal Example Guglielmo studied in Italy in the lab of Augusto Righi. He also studied in Florence and at a later part in his life in Livorno. Guglielmo never did well as far as his studies were concerned. He was a member of the Anglican Church and he was Catholic who was baptized. Guglielmo was involved in a scandal called the Italian Navy Coherer Scandal; it is believed that he stole the work of Jagadish Chandra Bose an Indian who is very renowned for his contribution in the field of Science. This happened because Jagadish Chandra Bose’s work could not be accepted because of the British rule, the British Administration made sure that his work never got published and it is very strongly believed that Guglielmo stole the work of Jagdish and came to the limelight. Guglielmo had a keen interest in Science and especially in Electricity right from the early years. During the time of Guglielmo, the invention of the electromagnetic waves took place and this was invented by Heinrich Hertz. The deat h of Hertz threw more light upon his discoveries this further intrigued Guglielmo, Guglielmo got very motivated and decided to invent something unseen by the world. He conducted experiments by setting up his own devices and material required to carry out the experiment. His main goal was to use radio waves to create wireless telegraphy. This meant that the transmission of the wireless messages got across without using any wires. The Development of the Invention This was not a new subject Guglielmo was working on, research had been already done on this subject, and he just utilized whatever was researched about the subject. Guglielmo used many important parts in this experiment, parts like oscillator, spark-producing radio transmitters, a telegraph key were used in his experiments. Other researchers also used the spark- Gap transmitters but they could not get the transmission to cover a long range, the transmission usually covered a few hundred meters. The case was no different for G uglielmo; he also got limited transmission when he first attempted the experiment. But at a later stage he experimented outdoors, he increased the length of the transmitter and the radio antenna this resulted in a very big success. The transmission improved drastically and he was able to transmit signals with a range of roughly about 1.5 kilometers. He concluded that the required funding to invent a device which could take this forward. He believed that this experiment will be very useful if it becomes an invention to the military personnel’s as they would be able to transmit signals easily. When he was close to inventing what he dreamt of all his life, he realized that Italy was not the right place to be in. He moved to London along with his Mother at the age of 21 to pursue the invention. 1897 was the year when Guglielmo sent the first ever wireless communication and this was done over Sea. The approximate distance covered by the signal was about 6 kilometers; the message w hich he sent read â€Å"Are you ready†. This was a good enough invention to receive international attention; this work quickly caught the eye of the international people associated with the same field. â€Å"Marconi sailed to the United States at the invitation of the New York Herald newspaper to cover the America's Cup races off Sandy Hook, NJ.  

Teacher Interview Essay Example for Free

Teacher Interview Essay For this project I decided to interview my high school football coach from Brewster Washington Ed Ashworth, who teaches English. I asked a verity of questions to help get an understanding of what it take to become a teacher and to just get a better idea of it all. The first question I asked was, How much time outside of school do you spend on your job? â€Å"Well between grading papers and making lesson plans for class and other materials, probably about 16-20 hours a week. About and hour before school and a couple hours here and there after school, plus weekends. † he said. Next question I asked was, How do you come up with the lesson plans? â€Å"Its not easy to come up with lesson plans all the time, I try to make the assignments interesting so the students dont get bored of the same thing. I there is something that is fascinating outside of class that I think I can incorporate into class I try to do that, weather its something on the news or something going on with the school so the students can speak their mind, thats usually makes it more fun for them. † said Mr.Ashworth. Next I asked, What do you do with a failing student? And a student with behavior problems? â€Å"I try to make sure I am send grade checks home to there parents, I also ask the students if they need extra help of if the need to stay after class for some one on one learning. And for the behavior problem kids I usually send the student outside and have a discussion and let the student they need to get their act together. † he said . Then I asked, What are additional duties besides teaching in the classroom? â€Å"Teachers meetings, parent meetings, Homework grading and tests, Also advising the students they are assigned to make sure they are on track for graduation. † says Ashworth. Next I asked, Whats the most rewarding part about teaching? â€Å"The most rewarding part would have to be when you see a student turn things around, going from not trying in school to doing good in the class because they realize that school is important for there future. † he said. The last question I asked was, What made you choose to be a teacher? â€Å"I had a couple teachers that really made an impacted in my life and I ever since then I know I wanted to be a teacher to help kids and to make an impact in their lives. † I learned a lot from the interview with Mr. Ashworth, hearing what he had to say about teach just making me wanna be a teacher even more than before. The very last quote he said is the one thats going to stick with me, because I had a couple of teachers that made an impact in my life as well and its a big part of why I want to become a teacher to help kids and to maybe change their lives.

Sunday, October 13, 2019

Classifications of Liquid Crystals

Classifications of Liquid Crystals 1. Introduction 1. Introduction to Liquid Crystals 1.1 Historical background Liquid crystals are a unique state of matter, between solid (crystalline) and liquid (isotropic) phases some compounds form a distinct, different intermediate phase, sometimes referred to as the â€Å"fourth state of matter† or â€Å"mesophase†. These compounds display properties of both solid and liquid. Anisotropic intermolecular interactions of the molecules, or mesogens, within a liquid crystalline material mean that the molecules possess some orientational or positional order but with a lower degree of organisation compared with a crystalline solid. This means liquid crystals possess liquid-like flowing behaviour, but because of their positional order, such compounds are often more viscous. Liquid crystals are attributed to their sensitivity to various stimuli, such as temperature, electric and magnetic fields. This sensitivity, combined with the self-assembling behaviour of liquid crystals make them extremely interesting and fascinating for chemists and physicists . Friedrich Reinitzer, a botanist at the Karl-Ferdinands-Università ¤t was the first to discover and publish work on liquid crystals[1] in 1888. In this paper he described the melting phenomena of cholesterol benzoate, in which there were two melting points; the compound transforms into a cloudy fluid at 145.5  °C which became clear at 178.5  °C.[1] Reinitzer could not explain these observations, so he sought help from physicist Otto Lehmann, an expert in polarisation microscopy. Lehmann investigated the optical properties of the compound and found crystallites in the cloudy fluid, and observed this to be an intermediate phase (or â€Å"mesophase† – from Ancient Greek,ÃŽ ¼ÃƒÅ½Ã‚ ­ÃÆ'ÃŽ ¿Ãâ€š (mà ©sos) meaning â€Å"middle†) between the liquid and solid phase. This intermediate phase showed birefringence but also flowed like a liquid.[2] In 1904, Lehmann was the first to coin the term â€Å"Liquid crystal† for these types of compounds. Vorlà ¤nder, a German chemist, was another pioneer in liquid crystal research and he discovered that molecular shape was very important in the geometry of the mesophase.[3] In 1935 Vorlà ¤nder retired but due to his research most of the liquid crystals up this date had been synthesised by him. For a long time liquid crystals were merely scientific curiosity.[4] The unique properties of liquid crystals together with some molecules being sensitive to electric fields, began the research by Heilmeier[5] in 1968 which led to the discovery and widespread applications in liquid crystal displays (LCDs).[6][7][8][9][10][11] 1.2 Classifying Liquid Crystals Liquid crystals are classified in many ways,[12][13] molecules within the mesophases (mesogens) can be calamitic (rod-like), discotic (disc-like), amphiphilic, nonamphiphilic, metal containing, non-metal containing and low molecular weight or polymeric. Liquid crystals either show thermotropic behaviour or lyotropic behaviour. Thermotropic behaviour means the compounds are liquid crystalline within a defined temperature range, below this range compounds are crystalline and above it compounds are isotropic liquids (figure 1). Thermotropic liquid crystalline compounds also require no solvent. Lyotropic liquid crystals are dependent on solvents, where solvent concentration affects aggregation and liquid crystal behaviour. Figure 1: Rod-like (calamitic) molecules representing molecular arrangement of thermotropic liquid crystalline phase transitions. This work is focused on calamitic, thermotropic liquid crystals. Mesophases of such liquid crystals can be divided into categories which depend on the orientation and order. The main categories are nematic (N), smectic (Sm) and cholesteric (N*) (or chiral nematic) (figure 2). Figure 2: Molecular arrangements of different sub-phase allignments. 1.2.2 Nematic Phases The nematic phase is the simplest mesophase known; there is long range orientational order between the mesogens but no short range positional order. Mesogens are able to freely translate and rotate along the director field (n) but are randomly distributed in space. â€Å"Nematic† comes from the Ancient Greek word ÃŽ ½ÃŽ µÃŽ ¼ÃŽ ± (â€Å"nema† meaning thread) as when observed through a microscope thread-like structures are observed. 1.2.1 Smectic Phases Liquid crystals with smectic mesophases were originally discovered from amphiphilic molecules, the phase type coming from the Ancient Greek word ÏÆ'ÃŽ ¼ÃŽ µÃŽ ºÃâ€žÃŽ ¿ÃÆ' (â€Å"smektos† meaning soap-like). Today, the word smectic is used for liquid crystals in which the molecules occupy orientational order, but are also organised in layers[14]. These organised layers can slide relative to each other, which contributes to the liquid character of the liquid crystal phase. Many smectic phases have been discovered, each smectic phase differs in the orientation and position of the mesogens.[15] Smectic phases are distinguished by letters; SmA, SmB, SmC etc. with SmA and SmC being the most common. Smectic phases are distinguished via the molecular orientation within the layers (figure 2).[16][17] Smectic A (SmA) mesophases have molecules aligned along a director field (n) and are parallel to the layer normal and in smectic C (SmC) mesophases the molecules are tilted at a certai n angle away from the layer normal.[17] Compounds exhibiting smectic mesophases are sometimes referred to as two dimensional liquids, since there is no positional order within each layer.[14] 1.2.3 Cholesteric Phases The cholesteric phase is the nematic phase only mesogens change orientation in a helical manner with respect to the director field (n). The director field in the cholesteric phase changes direction and is perpendicular to the direction of the helix. The chirality comes from the molecules orienting themselves into a helix; each layer is non-superimposable. Within the cholesteric mesophase is the pitch, which is defined as the distance between one mesogenic layer and another which has rotated 360  ° to the director field (figure 3). Figure 3: Representation of the cholesteric mesophase with the cholesteric pitch. The first observed liquid crystals based on cholesterol derivatives showed this mesophase type, which is where the mesophase name â€Å"cholesteric† originates.[1][2] 1.2.4 Chiral Liquid Crystals There are 3 main types of chiral liquid crystals. The first type was found with cholesterol benzoate (the first liquid crystal discovery) in which the molecule contains one or more stereocentres. These form liquid crystals with helical order in the mesophase. The second type contains two molecules; a chiral guest molecule and an achiral nematic molecule. These molecules are mixed together to form chiral cholesteric structures. In the third type, mesogens layer themselves perpendicular to each other forming a helix or twist. These molecules do not need to be chiral, as the perpendicular stacking form helixes, giving this third type the name twisted nematic. Twisted nematic phases are found in liquid crystal displays and chiral liquid crystals overall are useful in the field of stereochemistry, optics and material science.[12] 1.3 Ionic Liquid Crystals Knight and Shaw were the first to discover liquid crystals which were ionic in 1938; the compounds had a pyridinium cationic core and flexible alkyl chains attached.[18] Ionic liquid crystals possess properties characteristic of liquid crystals (molecular order, mobility, anisotropy of physical properties) and ionic liquids (conductivity, thermal stability)[19] making them very interesting and useful for ion conduction (aligned ionic liquids[20][21]), electroluminescence (which can be used in organic light emitting diodes), manufacturing of displays[10], spatial light modulators[22], optical connectors and switches[23], molecular sensors and detectors[24][25] References [1] F. Reinitzer, Monatsh Chem 1888, 9, 421–441. [2] O. Lehmann, Z Phys Chem 1889, 4, 462–472. [3] D. Vorlà ¤nder, Z Phys Chem 1923, 105, 211–254. [4] T. J. Sluckin, D. A. Dunmur, H. Stegemeyer, Crytals That Flow Classic Papers from the History of Liquid Crystals, 2004. [5] G. H. Heilmeier, L. A. Zanoni, L. A. Barton, Appl Phys Lett 1968, 13, 46–47. [6] M. Schadt, H. Seiberle, A. Schuster, Nature 1996, 381, 212–215. [7] M. Schadt, W. Helfrich, Appl Phys Lett 1971, 18, 127–128. [8] M. Schadt, Jpn. J. Appl. Phys. 2009, 48, 03B001. [9] H. Kawamoto, Process IEEE 2002, 90, 460–500. [10] M. A. Karim, Electro-Optical Displays, CRC Press, 1992. [11] P. Yeh, C. Gu, Optics of Liquid Crystal Displays, John Wiley Sons, 2010. [12] I. Dierking, in Textures Liq. Cryst., Wiley-VCH Verlag GmbH Co. KGaA, 2003, pp. i–xi. [13] P. J. Collings, J. S. Patel, Handbook of Liquid Crystal Research, Oxford University Press, 1997. [14] A. Jakli, A. Saupe, One- and Two-Dimensional Fluids: Properties of Smectic, Lamellar and Columnar Liquid Crystals, CRC Press, 2006. [15] C. Bahr, in Chirality Liq. Cryst. (Eds.: H.-S. Kitzerow, C. Bahr), Springer New York, 2001, pp. 223–250. [16] M. Barà ³n, Pure Appl. Chem. 2001, 73, DOI 10.1351/pac200173050845. [17] B. Chen, X. B. Zeng, U. Baumeister, S. Diele, G. Ungar, C. Tschierske, Angew. Chem. Int. Ed. 2004, 43, 4621–4625. [18] G. A. Knight, B. D. Shaw, J. Chem. Soc. 1938, 682–683. [19] K. Binnemans, Chem. Rev. 2005, 105, 4148–4204. [20] T. Kato, Science 2002, 295, 2414–2418. [21] M. Yoshio, T. Kagata, K. Hoshino, T. Mukai, H. Ohno, T. Kato, J. Am. Chem. Soc. 2006, 128, 5570–5577. [22] B. Bahadur, Liquid Crystals — Applications and Uses: (Volume 3), WORLD SCIENTIFIC, 1992. [23] J. L. De Bougrenet de la Tocnaye, Liq. Cryst. 2004, 31, 241–269. [24] A. Hussain, A. S. Pina, A. C. A. Roque, Biosens. Bioelectron. 2009, 25, 1–8. [25] C. Ohm, M. Brehmer, R. Zentel, Adv. Mater. 2010, 22, 3366–3387.

Saturday, October 12, 2019

The negative impact of telecommunication on society :: essays research papers fc

"Watson, come here; I want you." This was the first sentence which was transferred by Alexander Graham Bell to his assistant (Reiman). When Graham succeeded in transferring a human voice throw a machine, he realized that he invented a new instrument which will make communication between people easier and faster. Day by Day, scientists started to improve and develop what Bell started and tried to make matters of communication easy to use and available to all people. Recently, mobile phones, short message (SMS) and multimedia message (MMS) services, and the Internet have become available to most people in developed countries almost all time. Such new communication means have unconsciously affected behavior of most people, especially the young, as they depend heavily on them in their daily life. Many sociologists have started the notice that human behavior in society has been affected negatively. Therefore, many sociologists have carried out extensive research to study the im pact of new communication means on the way we behave and act. Some people disagree and believe that the new means of communication have made life easier and helped human beings to save time. However, communication through mobile phones, SMS and the Internet is not as effective as face to face interaction; people who depend mainly on technological means in communication might acquire many bad habits and become isolated, persons who could weaken family bonds and, consequently, negatively affect society in the long term. Some people believe that the new means of communication have a very effective role in our lives. Mobile phones have made communication between people much easier. It is very easy to arrange a holiday, change an appointment or ask about family by calling. Moreover, using the short messages has become very popular. It is a very cheap and fast way to communicate. In addition, many people believe that telecommunication devices do not only allow us to communicate with people that we know, but also the new means of communication allow us to make new friends and get to know about other cultures around the world via the Internet. People nowadays spend hours chatting with friends around the world; Many Internet users deem that text and voice chatting have made people open minded and social. Despite the fact that Communication through technological means is easy and fast, it is not as effective as the face to face interaction. Some people deem that making a call can make you in touch and replace meeting someone and talking to him; yet, meeting face to face has another taste.

Friday, October 11, 2019

Profit and Loss Essay

A profit and loss account is something businesses use to show them their revenue, costs and profits for that certain year, therefore showing the total amount of profit that the business has made that year, it is extremely important for the business, in particular for the accounts department who will refer to the profit and loss account a lot. This is because it clearly lays out what the business has spent, and what the business has brought in, it is easy for the business to identify any problems involving finance, and these problems can be solved. Sales Revenue is all of the money which is coming into the business as a result of them selling their products and services, this figure is from purely sales, nothing is taken away from sales revenue. I am going to use Whitbread’s profit and loss account to show examples of sales revenue, their sales revenue for the year 2002/3 was  £1,794.1m and  £2,014.3m for the year 2001/2, this figure tells the business that their turnover has decreased in the past year, this could be for a variety of different reasons, of them is that the business had slightly more market share in 2001/2, however since than similar businesses have moved into the market and customers interests has been attracted towards those. Also, the business in itself may have decreased in quality, customers may not be as happy with the business as they were in the previous year and therefore have chose to visit other companies as a result of this. The cost of sales is how much it has cost the business to make a product/service, for example, a company selling jam, their cost of sales would be how much it has cost them to produce the jars of jam, this would be the ingredients and jars. For 2001/2, the cost of sales are at a loss of  £1.5480.0m, for 2002/3 they stand at a loss of  £1,353.1m, therefore the cost of sales were high for the year 2001/2. Reasons for which they cost of sales decreasing could be that the business is now not wasting as many raw materials and only using what they need. Whitbread’s cost of sales could be paying suppliers of places such as Beefeater’s for the products which they produce. Raw materials are materials which the business uses in order to produce a product, for example, a Pizza shop will need to import raw materials such as flour, cheese, tomatoes and pepperoni, these raw materials are they created into a finished product, in this case, the pizza. Opening and closing stock is to do with stock and the financial year, how much stock the company has at the start of their financial year, and how much they have at the end, this way the business can look at how successful a product has been throughout the year. Expenditure in a business is what it is costing them to keep the business running, without these things the business would not be able to keep running, these are known as ongoing costs. There are a large variety of expenditure costs, for example: -employee costs -repairs -interest -administration -distribution costs -etc Looking at Whitbread’s accounts, in 2001/2, their expenditure was  £389.9m and for 2002/3 was  £203.9m. In 2001, Whitbread’s spent  £25m on ‘restructuring costs’, meaning this money was spent on ways ti improve the business, new technology may have been purchased so the business does not need to spend money on other expenses. Depreciation is when an asset, for example a car, loses value over time, a car bought in 2001, will be worth less in 2002, this is because new models will have been launched and therefore customers will prefer these. On the profit and loss account, depreciation is put under expenses. In 2001/2 deprecation for Whitbreads was 3.9m, and for 2002/3 was  £7.8m. Therefore depreciation was much high during 2002/3, the reason for this is probably the fact that during the ‘restriction’ stages, the company has purchased new technology which has now decreased in value Taxation is known as the corporation tax which has to be paid by all limited companies, it is taken from their profits, and is usually a cut of them, this goes is paid to the government, obviously every company’s taxation is different. Whitbread’s taxation in 2001/2 was  £59.4m, for the year 2002/3 it stands at  £50.0m., therefore taxsation was around  £5.9.4m higher in 2001/2, this is because this year the business had a slightly higher sales turnover, meaning the taxation is higher. Gross profit is all profit made from the business, including what it has cost the business to keep running i.e. expenses.. This means that gorss profit is sales revenue, minus cost of sales, this figure creates gross profit. Sales Revenue – Cost of sales = Gross Profit Gross profit during 2001/2 stands at  £466.3m, and for the year 2002/3 are  £441.0m. This tells us that gross profit was slightly higher in 2001/2, this is because there was a different number of sales in this year that the other. However, the gross profit figure may also be different because the company is not bringing in as many sales as in other years. The business must be aware that the gross profit is not a true indication of their current performance because it does not take into account Net profit is the businesses total profit for that financial year, in order to figure out the net profit, the business must first work out the gross profit, then take away business expenses, giving the final profit figure. For the year 2001/2, the net profit was a loss of  £52.4m, however in 2002/3 the businesses net profit was  £152.8m, meaning the business made a higher net profit in 2002/3. The reason for this is probably the fact that the business under went a lot of reconstruction. The net profit gives Whitbread’s a clear indication on how they are performing as a company. Looking at Whitbread’s accounts, I would say that as a business, they have clearly made excellent improvements since their reconstruction, they have gone from making a large loss, to making a large profit in just a year. Therefore I would defiantly invest in Whitbread’s, however I would prefer to see the accounts of Whitbread over the next few years to make sure customers haven’t lost interest, in a few years time, Whitbread’s may need to make more improvements to its business to make sure they are keeping up to date.

Thursday, October 10, 2019

Worldview Paper – Secular Humanist Worldview

The Secular Worldview is a religious worldview in which â€Å"man is the measure† — mankind is the ultimate norm by which truth and values are to be determined. According to Secular Humanism, all reality and life center upon human beings. In fact, we act as God. The Secular Worldview is a comprehensive view of the world from a materialistic, naturalistic standpoint. Therefore, the Secular Humanist sees no place for the supernatural or immaterial. â€Å"There is no place in the Humanist worldview for either immortality or God in the valid meanings of those terms. Humanism contends that instead of the gods creating the cosmos, the cosmos, in the individualized form of human beings giving rein to their imagination, created the gods. † Secular Humanists believe that there is no God, that science and the scientific process have made God obsolete. Humanists believe that only matter – things we can touch, feel, prove, or study – exists and has always existed. Man is only matter (no soul or spirit). No supernatural explanation is needed for the existence of this matter. Naturalism says that only matter exists , things you can touch, feel, and study. The Humanist trusts the scientific method as the only sure way of knowing anything, so if something cannot be observed, tested, and experimented on, it doesn’t exist. Since you can’t observe God, hell, the human mind or spirit, or conduct experiments on them they can’t, and don’t exist. Since the Secular Worldview rejects the existence of God, human beings get to decide on standards and values. Humanists believe that science, reason, and historical experience are sufficient guides for figuring out what is right or wrong in any situation. These standards will not always be the same, as each person has a different background and reasoning. Therefore, the standards and values – ethics – are relative. The Humanist Manifesto II states, â€Å"We affirm that moral values derive their source from human experience. Ethics is autonomous and situational, needing not theological or ideological sanction. Ethics stems from human need and interest. † The theory of Neo-Darwinism purports that natural selection acts on genetic variations within individuals in populations and that mutations (especially random copying errors in DNA) provide the main source of these variations. Because positive mutations seem to be rare, Neo-Darwinism contends that evolution will be a slow, gradual process. Without naturalistic evolution, there is no Secular Worldview. Anything else would demand a Creator, which would mean that man is not the source of all things. Secular Humanists believe that science has proven the theory of evolution to the extent that it is no longer a theory but a scientific fact. According to this â€Å"fact,† man is the most highly evolved of all creatures, and is now responsible for directing and aiding the evolutionary process

Creating an immersive video game environment Essay

People play video games for a wide variety of reasons today. They are fun, exciting, and challenging. They are also extremely popular among the generation of digital natives. Digital natives today rely heavily on electronics and computer devices to keep them entertained and interactive. So as a game developer, how do you create an immersive video game environment that is invigorating, interactive, and unique? There are tons of different types of video games out there, which appeal to different age groups, genders, hobbies and interests. Games designed today should feature a number of effects that would rank the particular game high on the recommendations and most played lists. Video games today should feature transformations on 3D models, striking visual effects, and should incorporate all of the newest technologies in order to create some of the best and most unique effects that appeal to all, regardless of the kind of video game, or the target age audience. Many would argue that video games are considered works of art. One would agree that there are various interpretations of what is considered â€Å"art†. However, despite popular belief, an extensive amount of technical knowledge and graphic design experience and knowledge goes on behind video game development. If this wasn’t true, video games wouldn’t become the industry that we all know it as today. As a result, the knowledge of color schemes and visual effects is extremely necessary and essential. In fact, many screenshots of video games today can appear as individual works of art. Of course there is also a great deal of technical knowledge involved, particular in the programming area – such as HTML or JavaScript, and even coding in some cases – but all in all, graphic design and art are underlying areas of video game creation and development. All in all, video games should be exciting experiences that are both stimulating and interactive and with the right amount of adventure and challenge tied into them. Video games should enhance the adventures and capabilities that one wish he or she could experience in real life. Sometimes when we are stuck in traffic or stuck at a traffic light, we sometimes envision ourselves monster trucking the other cars, or in any scenario where we wish we had the powers of a super hero, or that we could fight our enemies in battles and almost always win. Therefore, creating an immersive video game environment truly is a spectacular feat. This is the opportunity for video game designers – whether you are advanced or a beginner – to truly create the ultimate universe where anything and anything is possible. It takes an artistic and creative mind to be able to really create the desired immersive video game environment. However, diving into the world of video games gives us the power to be a part of a world that isn’t reality but perhaps is our dream worlds, where we become a version of our character that we wish we could be. That is the true art, and the true immersive experience.

Wednesday, October 9, 2019

Optimising Exercise Technique Essay Example | Topics and Well Written Essays - 1500 words

Optimising Exercise Technique - Essay Example Squats strengthen critical muscles in the body for instance; soleus, Sartorius, and glutes. They also reinforce the back chain of muscles that include; the hamstring, glute, and calves. Through doing squats as an exercise, an individual will be able to burn calories thus getting rid of extra fats from the body. Squats enhance the general body endurance as they will facilitate accomplishing other tasks and sporting activities (Strossen, 1989). Squatting involves five distinct steps that ought to be to achieve the best results. If squatting is not done in the right manner, it will lead to other problems since the person involved may develop irregular body growth due to lack of balance during the entire course. To begin with, the individual is supposed to grab the bar with a medium grip. The feet should be positioned directly below the bar assuming a perpendicular angle. The bar should be put on the rear shoulder and the traps during the shoulder being up with the upper back muscles remaining tight (Puddu, Giombini, & Selvanetti, 2001). The next step involves unracking the bar from its position by squatting up. It is achieved by the person taking a single backward step with one leg. After the bar has checked into position, you should stand steadily while the hips should lock to ensure maximum stability. Next, the individual should take a deep breath and hold it as he/she prepares to make the squat. The knees are pulled to the side while the hips move backward and downwards. The motion should continue to the point one breaks parallel. Breaking parallel is a position whereby the hips are below the knees (Magill et al., 2014). After breaking parallel, you should hold your breath while at the bottom. The entire movement is reversed by driving the hips upwards. The knees should be maintained out with the chest up, and the upper back muscles remaining tightly held to support the body from collapsing. Once you reach the

Tuesday, October 8, 2019

CASE STUDY Example | Topics and Well Written Essays - 1250 words

Case Study Example The consultant’s main role is to analyze the factors that can impact the business activities of the company and recommend an appropriate strategy that will be aligned with the corporation’s primary objectives. The UK apparel and textile industry is undergoing drastic changes to provide favorable conditions to the players of the sector (â€Å"Textile Industry†, 2010). In UK, the textile industry is among the major contributors in its economic growth and it employs more than 340,000 people (Macbeth & Miln, 2012). It has been reported by Rogers (2012) that Gross Value Added (GVA) of UK textile sector is about 11.5 billion pounds and clothing manufacture, textile manufacture, dry-cleaning and footwear services are worth one billion pound within the sector (Begum, 2012). As the barriers for trade have been reduced along with decline in transportation cost, the manufacturing plants are shifted to lower cost areas such as China and India (â€Å"Textile and Apparel Compendium†, 2012). In the UK textile sector, there has been a sharp decline in the domestic manufacturing of goods as majority of the textile companies have moved to offshore destinations. Despite the relocation of these plants, the sales and design capacity of the sector has remained constant (Rogers, 2012). The foremost reasons for the surging demand of UK based textiles is that the apparel is manufactured with strong emphasis on high value products that allow the customers to get their goods designed in a customized way (Norris, 2012). As a result of the Industrial Revolution in the global textile industry, the Techtextil has become the latest norm in the textile sector. It encompasses a wide variety of taxonomy that is utilized by all the players operating within the industry (Goworek, 2010). In order to address the key challenge faced by the company, it has become imperative to analyze the alternatives that can be

Monday, October 7, 2019

Egyptian Cultural Values and Beliefs Essay Example | Topics and Well Written Essays - 250 words

Egyptian Cultural Values and Beliefs - Essay Example Women take care of their homes and should not engage in adultery besides they have right to education, employment and right to own property. Conversely, men provide and make decisions for their families besides giving permission when they are marrying of their daughters. Contrary to the women, men are free to wear any kind of male clothes they wish so long these attires would go against their beliefs’ statutes and culture. Children stay with their mothers besides mandated to attend schools, religious teaching sessions, assisting parents as well as behaving well. Boys are more favoured compared to girls whereby the latter do not have any freedom to mingle with boys except their brothers though at certain times in the family. Children join school at the age of six years where they ought to learn up to secondary level. Young children in most cases tend to study their traditions and religion teachings the first and essential one being memorizing Qur’an and Hadith (Stewart). Some of the practices, which Qur’an prohibits, include having sexual relations before marriage, looking down when talking to someone, use of left hand, failing to finish all food in one’s plate. These besides other of the similar sort based on Islamic culture are taboos. I like the way the Egyptian culture distinguishes the responsibilities of men, women and children. This allows each person in the community to play his or her own roles without interfering with those of colleagues. Hence, promoting respect and peace in the family levels as well in the entire Egyptian community because each member knows his or her responsibilities besides not partaking other peoples tasks hence reducing disagreement cases (Stewart). Some of the Egyptian elements that I may like to emulate and advocate in my family or community encompasses how women tend to be responsible in taking care for their homes, children as well as not engaging in affairs out of own marriages (Stewart).

Sunday, October 6, 2019

Thorr Motorcycles Inc. Perceptual maps marketing simulation Essay

Thorr Motorcycles Inc. Perceptual maps marketing simulation - Essay Example The using perceptual maps marketing simulation was a great experienced for me. The simulation taught me the importance of product differentiation and positioning. The company showcased in the simulation was called Thorr Motorcycles Inc.The company is dedicated to manufacturing motorcycles. The company holds a market share of 40% in an oligopoly marketplace. Perceptual maps are used in the simulation to develop a positioning strategy. A perceptual map is the visual representation of the customer’s perception of a brand. In the simulation I served the role of marketing manager. In the first round of the simulation I had to choose four marketing parameters to develop the positioning strategy. The first parameter I choose is price. Customers in all industries always pay close attention to the price of the product or service. The second parameter chosen was lifestyle image. A lot of customers in the motorcycle industry purchase motorcycles because of the image it represents. The th ird parameter I choose was service offering. A survey showed that customers perceive the service of Thorr Motorcycles to be poor. The final parameter I choose was quality engineering. Along with price quality is a very important attribute that all customers evaluate when making a purchase. The four parameters I choose were the optimal solution for the company. The second round of the simulation involved making some strategic decisions. I had to create a marketing plan that will reposition the CruiserThorr or launch a new motorcycle. The marketing budget for the plan was $13 million. One of the tools that were provided in the simulation in order to help me make a decision was a SWOT analysis. The four elements of a SWOT analysis are strengths, weaknesses, opportunities, and threats. One of the threats discussed in the SWOT is that fact that rising unemployment will decrease the expenditure in lifestyle products. The company’s competitors have low-cost motorcycles that are all geared to attract the younger customers. The CruiserThorr has penetrated the market well, but the product has reached the maturity stage of its product lifecycle. I decided against repositioning the CruiserThorr. My solution was introducing the RRoth model. The second step of round two was deciding the marketing mix of the company among the following four variables: price, place, services, and promotion. The marketing mix of a product can be used to implement a differentiation strategy. The price I chose was in the $13,000 to $15,000 range. At that price range the company will achieve maximum customer reach. The places I choose to sell the RRoth were distributors, dealers, and the internet. Young customers in the United States are using the internet more everyday to make purchases. In 2010 e-commerce sales in the US reached $153 billion. The services I decided to offer were training to dealers, customization options, and financial services. The promotion alternatives I decided to im plement were sponsor events such as Daytona, offer insurance and protection plans, hire celebrities for endorsement, and publicize through Hollywood films. The total costs of my marketing plan were $12,385,000. I achieved savings for the company of $615,000. In the third round of the simulation I had to create and rate the perceptual maps of both motorcycle products. The four attributes of the perceptual map of the CruiserThorr were lifestyle image, price, service offering, and quality engineering. My ratings on a scale of 1 to 10 for lifestyle image, price, service offering, and quality engineering were 10,7,6,9 respectively. The four variables I choose for the perceptual map of the RRoth were price, cool, service offerings and lifestyle image. The rating for price, cool service offering, and lifestyle image were 10,9,8,8. The simulation indicated that I should have added the parameter of quality engineering in the RRoth. A differentiation strategy is used to create a unique produc t that that has different attributes than the competition. A positioning strategy is different

Friday, October 4, 2019

Does Media Bias Cause Islam to be Misunderstood Research Paper

Does Media Bias Cause Islam to be Misunderstood - Research Paper Example The research paper "Does Media Bias Cause Islam to be Misunderstood" analyzes if Islam is misunderstood because of the media biases. And Islamophobia, as can be seen in the western media portrayal of Islam and Muslims, can be traced back to the mid-part of the 20th century – sometime in the 60s and 70s. For some reason, this negative portrayal has not changed over the decades. Derogatory terms such as â€Å"camel jockey† obviously show contempt against this group. During the 80s and 90s, world war vision of Huntington and the theory of â€Å"clash of civilization† incited fear among the U.S. population. This was furthered by the 9/11 attacks in 2001. But things did not end there. The media then began, more and more, to put Islam and Muslims in a bad light. Even cartoon shows such as â€Å"The Simpsons† try to mix Islamophobia with humor. This means that even kids are not immune to this cultural reality of stereotyping this group of people as terrorists. Wh en it comes to the news industry, one of the most controversial channels is â€Å"Fox News.† For the past several years, â€Å"Fox News Channel† has been accused of inciting ethnic or religious animosity. With these as just a few examples of media biases and Islamophobia, it is then a wonder how a land of supposed constitutional rights and freedoms ends up forming a new kind of racism just after the institutionalization of the civil rights? While this area may just be a small percentage of the media, it speaks a lot of the challenges that the U.S. society faces to this day.