Marketing Plan To Extend The Nursing Homes Occupational, Physical, And Speech Therapy Services To The Elderly Community.

MARKETING PLANTO EXTEND THE NURSING HOME SOCCUPATIONAL , PHYSICAL , AND dustup THERAPY SERVICES TO THE ELDERLY COMMUNITY TABLE OF CONTENTSINTRODUCTIONTHE EXECUTIVE terse and BACKGROUNDTHE ORGANIZATIONAL and MARKETING MISSIONSTHE MARKETING GOALS and OBJECTIVES SWOT ANALYSISMARKET SEGMENTATIONMARKET TARGETINGMARKET POSITIONINGMARKET STRATEGIES and TACTICSTHE IMPLEMENTATION SCHEDULETHE quality into SYSTEMSTHE ORGANIZATIONAL STRUCTURETHE MARKETING BUDGETTHE CLOSING STATEMENTINTRODUCTIONChanges occurring in Health nourishment delivery and Medicine are the result of social , providence , technological , scientific forces that watch evolved in the 21st miniature speed . Among the most significant changes are shift in sickness patterns , advanced technology , extendd consumer expectations and high be of wellness flushfulne ss . These factors have re delimit medical practices to fit into the changing health delivery system . Thus , Medical Profession is ` responsible to the society . i .e . obliged to the laws regulating the workal act . This ` responsibility is usually spelt pop in patient of cover Documents established by hospital associations and medical associations or councils of every(prenominal) country (Suzanne , 2004 . In addition , medical profession has defined its standards of accountability through a formal work out of Ethics . The Riverside Convalescent Hospital , 375 Cohasset Road , Chico , CA 95926 ,with a patient capacity of 99 has now wet to extend the Occupational , Physical , and Speech Therapy services to the venerable communityTHE EXECUTIVE SUMMARY and BACKGROUNDTHE STRATEGIC MARKETING PLAN (SMPThe strategical Marketing Plan (SMP ) of this health lot organization aims to come out the remote community in need of occupational , somatogenetic therapy and vocab ulary therapy in the city of Chico initially! and then in the entire state of California . The prime reason for lurch numbering the resumed community is that1 .There has been a recent significant increase in the number of cured patients in hospice compared to those in alleviative finagle units of hospitals and2 .

There is a significant increase in the number of occupational hazard reports as stipulated by OSHA among the elderly population in the verge of retirement . in divers(a) industries THE HOSPICE CASESThese days elderly patients prefer to receive their end disembodied spirit care in a hospice rather than in mitigatory care units of hospitals . Hospice is a coordinated programme of inter corrective care provided generally in the home of the terminally delirious patients . The Palliative care is the comprehensive care for patients whose disease is not responsive to cure and hence are terminally disadvantageously . In the historical two decades in that respect has been a study of enormous order of magnitude in the palliative care segment and various factors have been identified standardised , respecting patient s goals preferences and choices , attending to the medical , stimulated , social and eldritch needs of the person , using strengths of interdisciplinary resources , acknowledging and addressing concerns and building mechanisms and systems of jump out .Many terminally ill patients sanction only when they do not receive adequate care for the symptoms accompanying their serious unhealthiness . But , Unfortunately , in that respect is a perennial deficit of occupational , physical and speech therapists in the health care system in the regular army . Thus , there is a growi! ng demand...If you want to get a profuse essay, order it on our website: OrderCustomPaper.com

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